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20Dec/130

The Future of the Web is Visual

In the last week or so there have been dozens of articles and blogs about the Visual Web.

From ReadWrite web we have 'The triumph of the visual web" - commented on Marketing Hotels and Tourism

- Skiff echos this with its article on visual are the new currency of travel marketing - The list goes on and on and on...

Tourism Marketing Goes Visual

In travel planning and destination marketing the latest technology is visual with system like Mygola visual trip and AXSES own Visual Bookings Technology, a system that transforms a booking engine into a tourism planning solution that engages travellers and gets more conversions - see the video below - or on youtube

More on this at http://Visualbokkingstechnology.com See several video of how this technology impact travel shoppers, hotels suppliers and tourism destinations, association and other hospitality marketing services.

The move to visual content with video, images, slide presentations and info graphics is of course global.

Info-Graph of Global Visual Content Marketing

Visual Content is growing faster that any sector of marketing. It has the larges annual increase in both audience and time spend on any network, and that accross all industries and platforms!

Check out the blog and info-graphics by Jeff Bullas at Click Here for latest info-graph

16Sep/131

Why Hotels & Tourism Need to be Really Worried About Search

Its Official Hotels are Falling Off search

See the youtube video for the full story on How Hotels are falling Of of Search

We now know and this video prooves it, that Google is looking for authority sites to list on top of search results. And that means that small hotels and hospitality companies in the location are loosing out to big international companies and the Online Travel Agents (OTAs).

This video looks at what is happening in search result now. It compares what used to be and shows, without a doubt, how hotels are falling off of search. Its bad news for hospitality, tourism and hotel owners who rely on search to drive traffic to their sites. And that means just about everyone in tourism who is not a OTA, a chain or a big well know brand. Oh and yes, we even checked destination site, in some Islands they too were not showing up in the first page of Gs search results. The good news is you can build back authority and we can show you how.

The video is one of a series of Videos by TourismMarketingMachines.com offering FREE tutorials and case studies on how to market your travel and hospitality business.

See the more details on YOUTUBE