Update on Tutorials: Penguin

We have  a number of queries on how Search Engine Optimization (SEO) has changed with Penguin and Panda.

Panda was about content. It looked for the quality of content and especially penalized sites with duplicate content (SEE more in our Blog on Panda). Panda hurt site like hubpages that ended up having their content duplicated across the internet and often had duplicate content HubPages itself- see Panda.

 See latest test on penguin 4 (2.0) for SEO in tourism >>>



In 2012 the big update was Penguin, which is about links and relevancy. Below is a summary of what this means to SEO on-page optimization. When looking at our tutorial on keywords and on page SEO, keep this in mind.

Anchor Text

With Penguin, Google took a hard look at links and found that spammers tended to over-optimize links; their activity was seen as unnatural. It was particularly the tendency of SEO experts to never use natural links (naked links like http://yoursite.com) and instead make the anchor text (what you call the link – what users see) something to do with the keywords you are trying to rank for. (like the “best family holidays in Timbuktu”)

Sites that used keywords as anchor text suddenly found their ranking drop. Now you need to have as many “Click Here” and “yrdomain.com” as anchor text. The recommendation is to keep keyword anchors  like  “keyword-anchor text” to under 40% of the links.

Keywords Stuffing

Keywords must never be more that 2% density.  Make sure you don’t have too many keywords in anchor text, headers etc, that don’t seem natural and are aimed at search engines rather than readers.

Sites and pages can be hurt by being too focused on a particular keyword or phrase. Pages that are too focused can rank lower than pages that are focused on a wider net of related keywords. They tend to have more stable rankings for the core keyword and rank for a wider net of keywords.

When building your content, use latent Semantic and Semantic words to cover the subject. When writing about your hotel or tourism offer, intersperse related words like:  travel, holidays, trips, tourism, vacations, tours, travel agents, hotels, tourism activities, festivals, events, sightseeing, adventure, romance, getaways, hideaways, escape, families, local guides, lifestyles, fun, safari, restaurants,entertainment, nightlife, clubs, where they can add to the relevance of your content.

Links from Similar Niche Sites

Penguin also hit sites with few incoming links from websites in the same niche. Link quality and relevance are key indicators, and not being able to get quality links from authoritative domains in your niche can be a  sign that your page is not relevant.

Google is looking for other factors that can’t be as easily manipulated as anchor text. Getting a link from an authoritative or relevant site in the same niche is much harder to manipulate and therefore it has a lot of merit to search ranking.

Link Pruning

If you find that some of your inbound links are spammy, contact the site owners and ask to have them removed. It’s not easy, so in the meantime work on getting more natural links so that the unnatural balance will decrease.

Some Things got Better

The latest Penguin Update actually revives some links  including; links from directories, press releases networks, social networks, web 2.0 sites, images, profiles, comments and others, that were not effective for some time. This counters some of the previous site that were depreciated by Panda   see Our Panda page.



Unnatural links. Make sure you have links from related websites, not link farms, and not using viral linking techniques.

Internal links. Links to your own pages should be randomly assigned to “naked links”, “click here links” and “keyword links”.

External links.
Link to relevant pages like Wiki pages. This  can help make the site more relevant and helpful to users. This will gain credit from search engine ranking.

Keywords Stuffing.
Keywords must never be more that 2% density.  Make sure you don’t have too many keywords in anchor text, headers etc, that don’t seem natural and are aimed at search engines rather than readers.


Backlinks | Build Natural Links

Open Site Explorer and ahrefs are a couple of tools you can use to get a view of your link profile and anchor text diversity.


see Panda


Update  on Penguin 4 (2.0) for Tourism on-page SEO >>>



Powered by Facebook Comments


  1. We’re a group of volunteers and opening a new scheme in our community. Your website provided us with valuable information to work on. You’ve done an impressive job and our entire community will be grateful to you.

  2. Hi there, I would like to subscribe for this blog to get most up-to-date updates, so where can
    i do it please help out.

    • Just subscribe to the Bonus material.. It will give you access to the blogs and members area we are building. Thanks for your interest look forward to hearing from you

  3. Oh my goodness! Impressive article dude! Many thanks, However I am experiencing difficulties with your RSS.
    I don’t know the reason why I can’t join it. Is there anybody else having identical RSS problems? Anyone that knows the solution will you kindly respond? Thanx!!

  4. I’ve been surfing online more than 3 hours lately, yet I never discovered any interesting article like yours. It’s beautiful worth sufficient for me. Personally, if all webmasters and bloggers made good content material as you did, the net shall be much more helpful than ever before.

  5. Hello, Neat post. There is an issue along with your website in web explorer, might check this? IE nonetheless is the market leader and a good part of folks will omit your wonderful writing due to this problem.

  6. I just want to tell you that I am newbie to blogging and really savored your web blog. Almost certainly I’m going to bookmark your blog post . You amazingly come with beneficial well written articles. Thanks for sharing your web site.

  7. I just want to thank the author of this post very much because that’s exactly the informations I was looking for.

  8. I discovered your blog site on google and check just a few of your early posts. Continue to maintain up the superb operate. I simply additional up your RSS feed to my MSN Information Reader. Looking for forward to reading more from you afterward!…

  9. Great delivery. Solid arguments. Keep up the amazing

  10. Hey this is somewhat of off topic but I was wondering
    if blogs use WYSIWYG editors or if you have to manually
    code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

  11. What you said made a lot of sense. However, what about this?

    suppose you added a little information? I ain’t suggesting your content isn’t solid, but suppose
    you added a headline that grabbed a person’s attention? I mean Penguine Updates is kinda boring. You might peek at Yahoo’s home page and
    note how they write news headlines to get people to click.
    You might add a video or a picture or two to get readers interested about everything’ve written. In my opinion, it would bring your website a little livelier.

    • Cool – what would you suggest for another heading rather than Penguin updates.. Thanks for the comment i look forward to expanding on this. Always ready to learn and share!

  12. Hi, I log on to your blogs like every week.
    Your humoristic style is awesome, keep up the good work!

  13. magnificent points altogether, you simply won a new reader.
    What may you recommend about your publish that you simply made some days in the past?
    Any certain?

  14. I just want to say I am all new to blogging and site-building and seriously loved this web page. Probably I’m likely to bookmark your blog post . You definitely come with fabulous writings. Thanks for sharing with us your blog.

  15. best wat to contact is via the online form… my email is iclayton at the co you see in the url… i dont care to print this online.

    All the best



  1. Backlinks says:

    […] In its Penguin update Google started to penalize links that were over optimized. As we noted in our Penguin blog: If you are building out links to your own site, be sure that you don’t optimize the anchor […]

  2. […] see backlinks/ update-on-tutorials-panda/ update-on-tutorials-penguin/ CommentsPowered by Facebook Comments Filed Under: […]