Update on Tutorials: Penguin

We have  a number of queries on how Search Engine Optimization (SEO) has changed with Penguin and Panda.

Panda was about content. It looked for the quality of content and especially penalized sites with duplicate content (SEE more in our Blog on Panda). Panda hurt site like hubpages that ended up having their content duplicated across the internet and often had duplicate content HubPages itself- see Panda.

 See latest test on penguin 4 (2.0) for SEO in tourism >>>

 

PENGUIN & SEO

In 2012 the big update was Penguin, which is about links and relevancy. Below is a summary of what this means to SEO on-page optimization. When looking at our tutorial on keywords and on page SEO, keep this in mind.

Anchor Text

With Penguin, Google took a hard look at links and found that spammers tended to over-optimize links; their activity was seen as unnatural. It was particularly the tendency of SEO experts to never use natural links (naked links like http://yoursite.com) and instead make the anchor text (what you call the link – what users see) something to do with the keywords you are trying to rank for. (like the “best family holidays in Timbuktu”)

Sites that used keywords as anchor text suddenly found their ranking drop. Now you need to have as many “Click Here” and “yrdomain.com” as anchor text. The recommendation is to keep keyword anchors  like  “keyword-anchor text” to under 40% of the links.

Keywords Stuffing

Keywords must never be more that 2% density.  Make sure you don’t have too many keywords in anchor text, headers etc, that don’t seem natural and are aimed at search engines rather than readers.

Sites and pages can be hurt by being too focused on a particular keyword or phrase. Pages that are too focused can rank lower than pages that are focused on a wider net of related keywords. They tend to have more stable rankings for the core keyword and rank for a wider net of keywords.

When building your content, use latent Semantic and Semantic words to cover the subject. When writing about your hotel or tourism offer, intersperse related words like:  travel, holidays, trips, tourism, vacations, tours, travel agents, hotels, tourism activities, festivals, events, sightseeing, adventure, romance, getaways, hideaways, escape, families, local guides, lifestyles, fun, safari, restaurants,entertainment, nightlife, clubs, where they can add to the relevance of your content.

Links from Similar Niche Sites

Penguin also hit sites with few incoming links from websites in the same niche. Link quality and relevance are key indicators, and not being able to get quality links from authoritative domains in your niche can be a  sign that your page is not relevant.

Google is looking for other factors that can’t be as easily manipulated as anchor text. Getting a link from an authoritative or relevant site in the same niche is much harder to manipulate and therefore it has a lot of merit to search ranking.

Link Pruning

If you find that some of your inbound links are spammy, contact the site owners and ask to have them removed. It’s not easy, so in the meantime work on getting more natural links so that the unnatural balance will decrease.

Some Things got Better

The latest Penguin Update actually revives some links  including; links from directories, press releases networks, social networks, web 2.0 sites, images, profiles, comments and others, that were not effective for some time. This counters some of the previous site that were depreciated by Panda   see Our Panda page.

 

SUMMARY:

Unnatural links. Make sure you have links from related websites, not link farms, and not using viral linking techniques.

Internal links. Links to your own pages should be randomly assigned to “naked links”, “click here links” and “keyword links”.

External links.
Link to relevant pages like Wiki pages. This  can help make the site more relevant and helpful to users. This will gain credit from search engine ranking.

Keywords Stuffing.
Keywords must never be more that 2% density.  Make sure you don’t have too many keywords in anchor text, headers etc, that don’t seem natural and are aimed at search engines rather than readers.

Resources

Backlinks | Build Natural Links

Open Site Explorer and ahrefs are a couple of tools you can use to get a view of your link profile and anchor text diversity.

http://searchenginewatch.com/article/2172839/Google-Penguin-Update-Impact-of-Anchor-Text-Diversity-Link-Relevancy

see Panda

 http://amazon.BuildyourBusinessOnlineBook.com

Update  on Penguin 4 (2.0) for Tourism on-page SEO >>>

Comments

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