Writing Website Content to Build Your Business Online

Your Website Content: Tips to Build your Business Online

Building your business online is the combination of all that you you do to create a website and position your brand with online marketing. To get the full flavour you may read the book “How to Build Your Business online” which you can buy on Amazon. In these blog we try to supplement what is in the book with an expansion of the themes and concepts covered in the book. We also add details and news about changes that are important. The blogs stand on their own but you should read the book to see how it all fits together. Much of what is in the book is not repeated in the blogs.

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Content is King
When you are trying to establish an online presence for your business, one of the most important ways to build your business online is through providing high-quality website content. To be successful online, content is king. Even if you have optimized your content successfully so that your audience can find you, if you have nothing interesting to say then they will quickly leave your website and go elsewhere. You want to be sure to capture their interest immediately. To do this, there are several tips that can help you create compelling copy.

Be Concise
When consumers are reading online copy, there have shorter attention spans than when they are sitting down to read a piece of journalism or a novel. It’s always in your best interest as a content writer to get to the point as quickly as possible. Online readers are more likely to scan than to actually read. Using small sentences and paragraphs will help them digest more information in a shorter amount of time. Other ways to help break down your text to help online readers include:
• Use bullet points
• Use sub-headings to break up your content
• Limit one through per paragraph
• Use bold and italics to stylize your content and add emphasis
These basic tips will make your content immediately more compelling, and can help build your business online by retaining the reader’s attention while they scan your piece.

Don’t Overdo Promotional Language
Nothing is a bigger turn-off than writing website content that reads like a big advertisement for your business. Don’t overdo exclamation points or make grandiose claims about your product, or your readers will quickly go elsewhere. Instead, you can build your business online in a more subtle fashion by using unbiased language and providing useful facts that will show, rather than tell, them how your product will improve their lives. Today’s readers are savvy and skeptical, so you will have to win them over. Specific details will help prove that you do have something worthwhile to show them.

Spice up your Content
Using links and images will help make your website content more entertaining and visually appealing. Links will help your readers scan the content and find what they are looking for more quickly as well, whether they go to your product pages or simply to other useful sites on the web that your readers might enjoy.

Pay attention to your tone as you are writing content.
It should be personal enough that the reader can feel that they relate to you, and want to learn more about what you’re selling. To build your business online, you don’t want to overdo a sales pitch or provide dry facts. Instead, you will need to keep your content lively, engaging, and to-the-point.

Video Tutorial SEO

Writing Website Content For SEO

Writing Website Content – Tips to Maximize SEO & Keywords
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You can have the most innovative new product on the market today, and the most beautiful website designed to promote it. Yet if no one can find this website, they will never know about your product and you won’t make a penny. This is why search engine optimization, or SEO, is so important. It’s a way of writing website content in a way that will make it easy for search engines to pick up your website, so that consumers can find you during their searches. Some people mistakenly think that SEO practices are more important than creating high-quality content, however. This is not the case, as it’s possible to create interesting, quality content with SEO in mind.

Keep Content Original and Informative
When you are writing content, it’s important to remember that this has the potential to reach a huge audience and connect this audience with your brand. To that end, you will want to make sure that it has some use to your audience beyond simply serving an SEO purpose. You can reach out to your audience with informative articles, blog posts, and website content. Be sure that all of this content adheres to your brand and has something fresh to say. It should be well-written, focusing on news, tips, and other information that will be of interest to your audience. Most importantly, don’t duplicate content or you could end up blacklisting your site and compromising your brand’s integrity.

Use Keywords with Care
When you are writing web copy, it’s usually best to keep your content under 1,000 words. You can choose one or more keywords to work into this content after finding out what your audience is searching for. For best SEO, a general rule of thumb is to use a keyword for every 50 to 100 words of content, although this number is constantly being modified. Avoid stuffing the keywords in unnatural ways. Your content should be smooth and logical, without seeming forced. You can also add keywords to your bio, which further optimizes your content.

keywords tutorial

Make Posts Look Professional
There are a few ways to polish up your articles and blog posts with SEO practices in mind. You’ll want to pay particular attention to your headings. These are the first things that your readers will see, so be sure to choose a heading with some pizzazz to capture their attention. You will want a hook that will compel the reader to learn more. Another tool that you have at your disposal is the use of images. Relevant images will make your article more appealing and can also be optimized with the descriptions and image tags. This attention to detail will help draw attention to your business, while keeping readers informed and entertained.