BonusTutorials Now Available To All

Hello Everyone, I am delighted to let you know that the Bonus for buying the book are now open to everyone who visits this website. All you need to do register by filling in the form on the left. Enter your name and your primary email address and you will immediately receive several emails giving you the links to the free video tutorials.

Right now we have 3 video for you.

1. Video on Keyword Strategies for Successful Search Ranking.
This is about 15 mins. where we review the Google tool and look at how best to use it. We consider strategies based on the three ways consumers search, we look at trends and consider competition and how to assess the value of the word.

2. Video re On Page SEO.
This is vital to and marketing strategy – We look at what you must do to optimize your website and how to evalue what you already have.

3. Video on Article Marketing.
A review of how video marketing is used in the travel industry. The concepts apply to all industries, and each industry will have its own authority sites that you will need to target in your own video marketing campaign.

“How to Build Your Business Online” is attracting attention from marketing professionals and entrepreneurs around the world. It was nominated for a small business book award in technology for its direct and simple talk on how to use the internet and the new online media to promote and manage your business. It breaks down complex concepts into manageable steps so that the average business owner can understand what it takes to succeed in developing effective keyword, search engine optimization (SEO) and search engine placement strategies.

Like the book, the tutorials offers practical tips that achieve immediate results in the same conversational tone with detailed video examples of what needs to be done. Real life situations are examined and worked through, revealing hidden gems and marketing secrets that create success.

With over 30 years experience in marketing and technology the insights contained in these videos will help you see and experience the keys to marketing in the new media. And with all media moving onto the Internet these techniques are all the more vital to your business.

We will be releasing more videos and webinars to supplement the information contained in the book and will soon launch a forum, in addition to our lively comments and dialogue.

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Media, Message and Marketing

Marketing is about the use of Media and the Message.

Online Marketing is changing almost daily, yet some things are constant. While so much changes, we can say with some certainty that many of the underlying principles will remain the same. Here are what we see as the new laws to success with the online media, and what we recommend as a response:

1. People love videos; it is better to show than to tell, and better still to do both.

Recommendation: Videos are vital to marketing and to getting page rank and social index. They are now affordable and you should make a video for each of your products, your Brand and your niches.

2. Methods of Communication that touch, show, describe and cause interaction work better that any other, because people understand and learn using different senses.

Recommnedation: Build a marketing strategy that is interactive and as tactile as possible.

3. With all Media migrating to the Net there is a vast arsenal at your disposal. It is all becoming more interactive and more personalised. Media in this environment is more of a facilitator that a broadcast service.

Recommendation: Deliver a service that facilitates and engages no matter what medium you are on.

4. Search is Media; it continues to be the main way that shoppers find the products they seek.

Recommendation: Build your online presence based on best Search Engine practices and for best ranking.

5. Social media is becoming the pervasive way that shoppers look for and get social proof and are influenced. It is also become an advertsing and shopping channel, competing with search. Your success is based on building a wide presence and creating a solid social index to create viral-powered branding.

Recommendation: Build deep social networking into your business ™ online Brand and product marketing strategy.

6. Mobile is the most interactive, tactile and immediate channel.

Recommendation: Build a solid mobile-friendly website and communicate via mobile SMS and MMS text messaging. Build interactivity and automation into all you do.

These are the 6 principles that drive the content of the book. Business Marketing by these principles is at an advanced level, yet the book provides you with a simple and easy-to-understand guide that will help you implement the most successful strategies.

This site will add to your knowledge with a series of blogs, videos and practical examples. We will work with you with case studies and examples of successful campaigns and can, if you like, do it all for you.