Writing Website Content For SEO

Writing Website Content – Tips to Maximize SEO & Keywords
Amazon Paperback | Kindle| Your Bonus

You can have the most innovative new product on the market today, and the most beautiful website designed to promote it. Yet if no one can find this website, they will never know about your product and you won’t make a penny. This is why search engine optimization, or SEO, is so important. It’s a way of writing website content in a way that will make it easy for search engines to pick up your website, so that consumers can find you during their searches. Some people mistakenly think that SEO practices are more important than creating high-quality content, however. This is not the case, as it’s possible to create interesting, quality content with SEO in mind.

Keep Content Original and Informative
When you are writing content, it’s important to remember that this has the potential to reach a huge audience and connect this audience with your brand. To that end, you will want to make sure that it has some use to your audience beyond simply serving an SEO purpose. You can reach out to your audience with informative articles, blog posts, and website content. Be sure that all of this content adheres to your brand and has something fresh to say. It should be well-written, focusing on news, tips, and other information that will be of interest to your audience. Most importantly, don’t duplicate content or you could end up blacklisting your site and compromising your brand’s integrity.

Use Keywords with Care
When you are writing web copy, it’s usually best to keep your content under 1,000 words. You can choose one or more keywords to work into this content after finding out what your audience is searching for. For best SEO, a general rule of thumb is to use a keyword for every 50 to 100 words of content, although this number is constantly being modified. Avoid stuffing the keywords in unnatural ways. Your content should be smooth and logical, without seeming forced. You can also add keywords to your bio, which further optimizes your content.

keywords tutorial

Make Posts Look Professional
There are a few ways to polish up your articles and blog posts with SEO practices in mind. You’ll want to pay particular attention to your headings. These are the first things that your readers will see, so be sure to choose a heading with some pizzazz to capture their attention. You will want a hook that will compel the reader to learn more. Another tool that you have at your disposal is the use of images. Relevant images will make your article more appealing and can also be optimized with the descriptions and image tags. This attention to detail will help draw attention to your business, while keeping readers informed and entertained.

Video Publishing To Build Your Brand Online

Video Publishing – Using Video for SEO
There is a lot to say on this subject – It is dealt with quiet extensively in our SocialIndexEngine.com website and reviewed in the my book which is available in kindle and paperback on Amazon.

Amazon Paperback | Kindle| Your Bonus

In this article we look at how video is used for Search Engine optimization specifically.

There are now more tools than ever before to help businesses start getting off the ground. If you are looking for ways to grow your business through online marketing, you’ll want to look carefully at all of these various avenues. One of the most exciting is video publishing. By creating informative videos about your business, you can start marketing your business to a far wider audience. There are numerous consumers who may be hesitant to read an article, but would happily sit through a video, and you can create the video with this audience in mind. Yet once you have created your video, the next step is to figure out how to publish it in a way that it will be picked up by the search engines, using SEO techniques.
Best Places to Publish Videos
To increase the SEO of your video and help drive traffic to your business’s website, you will first need to think about where to publish it. Some of the top websites that publish videos include:
• Vimeo
• Blip.tv
• Metacafe
• YouTube
These are all free to use, by simply setting up an account for your business. You don’t have to build or host any video player of your own, and their server will carry the bandwidth so that you don’t have to.

How to Use SEO when Publishing Videos
Finding the right outlets to publish your videos is one thing, but it’s important to remember that there is a high level of competition out there for videos. Millions of videos are published every day, and most of these will not become viral sensations. Yet there are tricks that you can use to increase the chances of consumers finding your video. You should use a clear, descriptive title, and make use of as many tags as possible that will help your audience find you. These tags can describe your video in terms of content and genre. Another way to boost SEO value is to post the video’s transcript in its description, so that all the keywords in the transcript will be picked up by the search engines.

These are ways to increase traffic to the actual video posted on a separate hosting site. However, many business owners will want to drive traffic to their own main website with the help of videos. Another way to use video publishing to boost SEO of your main website is to publish them directly on your site. You can then submit a video sitemap to search engines, which will help boost your page rankings. Be sure that if your video is embedded on another site, that it links back to your main website rather than back to YouTube, or you won’t build any page rank.

>>> More http://socialindexengine.com

Social Media Strategies To Market your Business

Social Media Strategies – Using Social Media for Online Marketing

We have covered this in the book. You may purchase the book at Amazon Paperback | Kindle |

In this blog and in other we simple add to that knowledge and keep you up to date as things change. Please buy the book to be sure you have VIP access to this members area.

Tips to help you use Social Media
The rise of social media has been a great boon for business owners who wish to reach out to their audience and grow their client base organically. If you want to make the most out of what these online marketing tools can provide for you, there are a few tips to keep in mind. With the right social media strategies, you can drive traffic to your website, grow your client base, and provide higher quality services for your customers.

Communication Techniques
To most effectively use social media for online marketing purposes, you have to use your profiles as a two-way street. The most successful accounts will be those that listen to the feedback that their audience is giving them. You can respond to comments, join discussions, and use this information to spark your own conversations that you know your audience will be interested in, which can also grow their interest in your brand as a result. The best messages will be those which are highly focused. Rather than trying to implement all strategies at once, be sure to pick one or two strategies and focus on providing high quality content.

Two Way Street
Many people use social media as a way to communicate with businesses or brands that they admire. If someone in your audience leaves you a comment or asks a question, be sure to respond. Monitor the comments and discussions on your blog and social media profiles, so that you can contribute in return. Check in at least once a day to stay on top of your profiles and follow up with your audience.

High Quality Content
The content that you produce is another facet of successful online marketing through social media. It’s better to spend your time writing a blog post to share through social media that you think your connections will want to read and share with others, rather than putting out frequent content that is generic. The upside of this high quality content is that it’s more likely to be shared by your audience on their own Twitter or Facebook accounts, which can drive a whole new audience to your business in return. With more people talking about your business or website, you will also be picked up by Google and may see a boost in your page rankings.

Don’t Give Up
With any of these social marketing strategies, it’s important to remember that it will take time to start seeing a boost in sales or connections. Too many small business owners think that once they have joined social networks they will have instant online marketing success. However, it takes time to grow your connections, so it’s important not to give up and to persevere with your marketing efforts.

For the complete Done For you Social Media Management and Brand Marketing that drives business directly to your website Go to http://SocialindexEngine.com

Marketing and Sales Strategies To Build Your Brand

Tips on Marketing and Sales – Increase Sales with Online Marketing Strategies

As an online business owner, you must be constantly striving to grow your brand with the help of online marketing strategies. The best marketing and sales strategies may change over time, due to new consumer trends, advances in technology, or new tools. For example, it’s only in the past several years that social media marketing has become a necessity for businesses. Those that do not stay on top of new trends online will fall behind in sales in comparison to competitors.
You don’t need to have a degree in marketing and sales to get started with implementing these new online marketing strategies, but it helps to pay attention to tools that other businesses in your sector are using. A good way to find out whether or not a particular marketing strategy will work for your brand is to run a test and see how your audience responds to it. Sales letters are one way to test out new strategies, as are sample products, focus groups, and trial runs of new campaigns.

The following are a few different types of online marketing strategies that you could try to increase sales.
• Decrease the amount of products or services that you offer. Some studies indicate that consumers respond more favorably to online websites that focus on just a few products rather than an extensive catalogue. You could try scaling down your product range to see if it affects sales in a positive way, or set up different websites for different products. By focusing your sales efforts, you can tailor the list of benefits and better optimize keywords for each product.

• Play with your content wording. It is worth changing the language and content of your website when you are just starting out so that you can see what gets you the most page views. You can also see what type of wording converts these views into sales.

• Use different modes of advertising. Pop-ups or hover ads can be annoying, but they can also be effective. Try implementing this online marketing strategy on your website or advertisements to see how it affects your conversion rates. The hover ad could be for things like newsletter subscriptions, in addition to sales.

• Make use of the sales power of images. Internet consumers are used to living in a visual culture, and respond more positively to websites with appealing images. For an instant makeover for your business, you could add new product images.
These are just a few examples of the types of online marketing strategies you could try to maximize sales and drive traffic to your website. What is most important is to continually allow your business to evolve, picking and choosing from the strategies that today’s technology has to offer.

Google + & Google Places For Business

Google + and Google Places – How to Use Google for Internet Marketing and Branding

Google is more than just a search engine, providing numerous services for individuals and online businesses alike. By using Google + and Google Places, you can reach out to potential clients based on interests and location. For internet marketing purposes, these tools can be a great way to get the word out and allow more people to find your website. To get started, it’s a good idea to have a clear brand in mind. Think about what message, lifestyle, and image you want your brand to convey, so that you can use this as the basis for creating social profiles that make a strong impact.

Using Google + on Multiple Levels

It’s a good idea to create a business page for your Google + profile, to serve as the landing page for your product or services. This can be great for branding, as it can contain all the vital information that customers need to know about your business. However, many small businesses will also want to create a personal page, to reach out to potential contacts on a more personal level. Social media is more about people than businesses, so if you can create a personal profile linked with your brand, this may drive up traffic to the business page.

Updating your Google + accounts with new and interesting information will keep your circles of contacts interested in the brand. You can cross-link posts from your business blog onto your account, and link to interesting stories that pertain to your industry. Naturally, when you are having a sale in your online store or have any other news that you would like your clients to know, you can use your social media profiles as a way to spread the news through internet marketing.

Google Places Can Help you Target Local Clients

It’s estimated that nearly all consumers use the internet to search for local businesses online at some point. You can use this fact to your advantage with the help of Google Places. This service is free, so there is no reason not to use it for internet marketing purposes when trying to promote your business. There are a few steps to take to ensure that this tool can help your business grow.

• Set up an Account – Setting up an account with Google Places is easy. All you must do is submit your information, such as your phone number, email address, and physical address. You will then need to verify your listing so that Google knows you are a real business, and then wait a short period of time for the listing to appear.

• Optimize your Rankings –The more information that you can provide, the higher your business will appear in the rankings. Photos, videos, and keyword-friendly descriptions and tags will help get you there.

Page Rank & link Building Post Panda

These two charts take a moment to understand. They are really cool in displaying concepts that few understand. I borrowed these from Ryan Diess’ Digital Marketing Membership which is great resource for marketers.

what makes page rank

The first chart tells us what goes into making page rank and what each component is worth. rust and authority of the site is the key. Nest is link popularity, then anchor text followed by on page SEO and keyword analysis. After that hosting, traffic and social indexing follow. Now G is always tweaking these and the Penguin update shifted anchor text a good bit. Lately the bounce rate of the site and how long people stay on it is given more relative importance and we expect this to continue to be a defining feature of ranking a site.

link building tactics post panda

link building tactics - effectiveness post panda

In the second graph the pre-panda and post-panda effectiveness are evaluated. Here we clearly see that authority is a top priority and that has not changed with the updates. Content sharing and guest blogging have increased in effectiveness after the update.  Social bookmarking remains the same and article distribution took a dive. Press release distribution too has been less effective in terms search ranking. Link farms and directory listing are basically ineffective for  search ranking.

 

 

Perspective

We know that directory links are still valid for page rank, so long as they are quality links with natural anchor text. Original Press release do drive traffic but use a authority site like PRWEB and don’t re-distribute the same PR on multiple platforms. If you are going to outsource any of this be sure that the contractor knows what they are doing. Contrived links, wheel and such will hurt you. Build out your foundation with good original content that is natural.

also see
backlinks/
update-on-tutorials-panda/
update-on-tutorials-penguin/

Backlinks

Backlinks in the age of Panda and Penguin

 

Backlinks are links from a site that link back to your site. We don’t count reciprocal links as they are no longer ranked by search engines. The more backlinks your site has, the better it can rank in search results. Backlinks are an important measure used in Google’s Page Rank (PR); a score of how popular and authoritative a site is. Page Rank for Barbados.org is 6, Expedia it is 8, Wikipedia.org is 9. The top score you can get is 10.

The one thing Search Engines want is natural backlinks. What they do not want you to do is pay-for backlinks and use automated systems that just pump out links.

In addition the quality of the links, where they are coming from and the type of link are all taken into account.

Velocity of link building is also vital. If you suddenly build 1000 links, chances are that it will look very unnatural.

Then there is diversity:  If all your links come from the same sort of site or a just a few sites that will look derived. You also need to have a mix of Follow and No-Follow links (i).

You should have links from all types of media: social media, links from videos, articles, blogs and other websites. Links from directories, forums, comments and from both high authority and low authority sites. You should pepper your links with some gov accounts, some edu accounts and some Wikipedia accounts.

Keywords in links

Google has determined that links occur naturally in a random fashion. They are not all optimized for specific keywords. In its Penguin update Google started to penalize links that were over optimized. As we noted in our Penguin blog: If you are building out links to your own site, be sure that you don’t optimize the anchor text with your keywords. Use Click Here, naked links and random keywords.

Finally build a network of  links.   In the natural world information gets picked up and repackaged and linked amongst users. It looks like a wheel or a pyramid.

Link Wheels

Links naturally get developed around key articles, blogs and content. People like content and write about it. This is how the Internet develops its link network.  People share and pass on information which they reposition for their own followers and market.

Using Social Media for outer links

Link Wheels

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In the diagram above, the blogger account has several sites like Twitter, Delicious and Buzz, linking to it. This has the benefit of making the blogger account stand out and get more traffic which filters into your site.  As the blogger gets more authority (more good links) it starts to rank in search results and will pass on links as well as authority to help get your site ranked.

 

Pyramids

Pyramid linking

Pyramid Linking

 

In the pyramid  you concentrate on building your top tier of links which point directly to your site.  These top tier sites then attract  attention and get links pointing to them. The more links pointing to them the higher they rank. And so it goes down the line. Each tier passes link and authority up the pyramid bringing new visitors and more authority to your site.

IMPORTANT – LINKS MUST BE NATURAL

Balance and diversity is the key to building a sound linking strategy.

You can’t play at this or orchestrate it. Back links must occur naturally by people who have an interest in your topic and share it. You can create system that help this to happen, but it is a mistake to contrive backlinks, link-wheels and pyramids.

If you are going to outsource any of this be sure that the contractor knows what they are doing.

Contrived backlinks, pyramids and wheel will hurt you.
Build out your foundation with good original content and links that are natural.

Natural linking is a random chaotic process that will  not leave a  a footprint. It leaves a natural network  built by independent, unrelated users as they search and share content.  It creates links that run across multiple properties including different web 2.0 sites, article directories, Doc Share sites, Micro Blogs, social networks and social bookmarking sites.

also see Penguine and Panda

If you find this helpful, you will enjoy reading my book: Available in Paperback and Kindle on Amazon

 

http://amazon.BuildyourBusinessOnlineBook.com

 

 

 

Update on Tutorials – Panda

PANDA & CONTENT MARKETING

Panda was Google’s update of February 2011. It was all about duplicate content. Prior to this, Google just tried to weed out duplicate pages but it was not very rigorous and looked at websites by pages. If you had duplicate pages, it would only index one.

This time, Google attempted to determine the quality of the content on a site and that of course included detecting duplicate content and penalizing the site with spammy duplicate content.  It particularly looked for spam sites that simply copied its content from other websites using web scraping.

Of course it is hard to be 100% accurate and a lot of legitimate sites got caught. Sites that distributed products for a single supplier and used the suppliers own wording got hit hard.  For travel reseller sites, that was a problem as distributors and agents tended to use the same supplier content. The big change was that suppliers became more conscious of maintaining their own unique content and restricting its use. Distributors started to create their own version of content.

The latest version of the Panda system is 3.4. Its objective is to find low quality sites and remove them from search results. We believe that Panda 3.4 uses Latent Semantic Indexing (LSI) to evaluate a page.

LSI, which was also  referenced in our Penguin article, gives weight to words of similar meaning based on their position in the document. An article on family holidays may be weighted higher if it uses the term family holiday along with reference to children, kids, child clubs, youngsters, teens and activities for the family etc, than an article which only references family holidays and vacations.

Since its first iteration Panada has changed and continues to change. In some respects it get more restrictive but with both Panada and Penguin we see some things that were depreciated regaining authority in time.  The latest Penguin Update actually revives some links  including; links from directories, press releases networks, social networks, web 2.0 sites, images, profiles, comments and others, that were not effective for some time.

See Penguin

 

Recommendations

If you are writing blogs and articles for the sole purpose of gaining rank, you probably have the wrong approach. Write to add value to the user. Offer your own point of view and insights that are not common across the net. Write 100% original content. It’s a good idea to focus your article on specific users and write with them in mind. If you are working with a particular business, orient your articles to that business. If you are working with hotels and  tourism companies for example, write and rewrite articles to help hotels and travel companies understand how technology helps them. Look at trends and systems that affect marketing and translate that into something that can help hotels and tourism companies.

When writing, be sure to cover the subject well and bring in related subjects that create a more complete, rewarding and natural user experience. Be equally careful not to make a pea soup into a mixed pottage that can’t be any longer ranked as pea soup.

Always spread your links across many types of media. The more you use different types of links the more effective your  link building process will be.

  • Use  Forum links, high PR links, Link wheels, directory links, profile links, blog links ect
  • Use different types of anchor text for your links. As an example, If you want to get top 10 for keyword “romantic holidays”, include links with the other anchor texts: “holiday romance” ” romantic vacations” “Romantic getaways” “hideaways for couples” “Caribbean romantic trips” and even “click here” “>>>” and just link with your URL instead of anchor text
  • Regularly enrich your site with unique content. If you do not have blog on your site you must have article section where at least 2 times per week you will post new articles ;

Here are the 2012 Panda updates:

Panda 3.4 – March 23, 2012

Targets the low quality websites with the aim of wiping them out completely from the search engine rankings.

Panda 3.5 – April 19, 2012

Penguin 1.0 – April 24, 2012

Panda 3.6 – April 27, 2012

Penguin 1.1 – May 25, 2012

Panda 3.7 – June 8, 2012

 

 

Resources

Backlinks | Build Natural Links

http://irclay.hubpages.com/hub/conteant-farms-bring-down-the-web

 More about Penguin

http://amazon.BuildyourBusinessOnlineBook.com

 

Update on Tutorials: Penguin

We have  a number of queries on how Search Engine Optimization (SEO) has changed with Penguin and Panda.

Panda was about content. It looked for the quality of content and especially penalized sites with duplicate content (SEE more in our Blog on Panda). Panda hurt site like hubpages that ended up having their content duplicated across the internet and often had duplicate content HubPages itself- see Panda.

 See latest test on penguin 4 (2.0) for SEO in tourism >>>

 

PENGUIN & SEO

In 2012 the big update was Penguin, which is about links and relevancy. Below is a summary of what this means to SEO on-page optimization. When looking at our tutorial on keywords and on page SEO, keep this in mind.

Anchor Text

With Penguin, Google took a hard look at links and found that spammers tended to over-optimize links; their activity was seen as unnatural. It was particularly the tendency of SEO experts to never use natural links (naked links like http://yoursite.com) and instead make the anchor text (what you call the link – what users see) something to do with the keywords you are trying to rank for. (like the “best family holidays in Timbuktu”)

Sites that used keywords as anchor text suddenly found their ranking drop. Now you need to have as many “Click Here” and “yrdomain.com” as anchor text. The recommendation is to keep keyword anchors  like  “keyword-anchor text” to under 40% of the links.

Keywords Stuffing

Keywords must never be more that 2% density.  Make sure you don’t have too many keywords in anchor text, headers etc, that don’t seem natural and are aimed at search engines rather than readers.

Sites and pages can be hurt by being too focused on a particular keyword or phrase. Pages that are too focused can rank lower than pages that are focused on a wider net of related keywords. They tend to have more stable rankings for the core keyword and rank for a wider net of keywords.

When building your content, use latent Semantic and Semantic words to cover the subject. When writing about your hotel or tourism offer, intersperse related words like:  travel, holidays, trips, tourism, vacations, tours, travel agents, hotels, tourism activities, festivals, events, sightseeing, adventure, romance, getaways, hideaways, escape, families, local guides, lifestyles, fun, safari, restaurants,entertainment, nightlife, clubs, where they can add to the relevance of your content.

Links from Similar Niche Sites

Penguin also hit sites with few incoming links from websites in the same niche. Link quality and relevance are key indicators, and not being able to get quality links from authoritative domains in your niche can be a  sign that your page is not relevant.

Google is looking for other factors that can’t be as easily manipulated as anchor text. Getting a link from an authoritative or relevant site in the same niche is much harder to manipulate and therefore it has a lot of merit to search ranking.

Link Pruning

If you find that some of your inbound links are spammy, contact the site owners and ask to have them removed. It’s not easy, so in the meantime work on getting more natural links so that the unnatural balance will decrease.

Some Things got Better

The latest Penguin Update actually revives some links  including; links from directories, press releases networks, social networks, web 2.0 sites, images, profiles, comments and others, that were not effective for some time. This counters some of the previous site that were depreciated by Panda   see Our Panda page.

 

SUMMARY:

Unnatural links. Make sure you have links from related websites, not link farms, and not using viral linking techniques.

Internal links. Links to your own pages should be randomly assigned to “naked links”, “click here links” and “keyword links”.

External links.
Link to relevant pages like Wiki pages. This  can help make the site more relevant and helpful to users. This will gain credit from search engine ranking.

Keywords Stuffing.
Keywords must never be more that 2% density.  Make sure you don’t have too many keywords in anchor text, headers etc, that don’t seem natural and are aimed at search engines rather than readers.

Resources

Backlinks | Build Natural Links

Open Site Explorer and ahrefs are a couple of tools you can use to get a view of your link profile and anchor text diversity.

http://searchenginewatch.com/article/2172839/Google-Penguin-Update-Impact-of-Anchor-Text-Diversity-Link-Relevancy

see Panda

 http://amazon.BuildyourBusinessOnlineBook.com

Update  on Penguin 4 (2.0) for Tourism on-page SEO >>>

BonusTutorials Now Available To All

Hello Everyone, I am delighted to let you know that the Bonus for buying the book are now open to everyone who visits this website. All you need to do register by filling in the form on the left. Enter your name and your primary email address and you will immediately receive several emails giving you the links to the free video tutorials.

Right now we have 3 video for you.

1. Video on Keyword Strategies for Successful Search Ranking.
This is about 15 mins. where we review the Google tool and look at how best to use it. We consider strategies based on the three ways consumers search, we look at trends and consider competition and how to assess the value of the word.

2. Video re On Page SEO.
This is vital to and marketing strategy – We look at what you must do to optimize your website and how to evalue what you already have.

3. Video on Article Marketing.
A review of how video marketing is used in the travel industry. The concepts apply to all industries, and each industry will have its own authority sites that you will need to target in your own video marketing campaign.

“How to Build Your Business Online” is attracting attention from marketing professionals and entrepreneurs around the world. It was nominated for a small business book award in technology for its direct and simple talk on how to use the internet and the new online media to promote and manage your business. It breaks down complex concepts into manageable steps so that the average business owner can understand what it takes to succeed in developing effective keyword, search engine optimization (SEO) and search engine placement strategies.

Like the book, the tutorials offers practical tips that achieve immediate results in the same conversational tone with detailed video examples of what needs to be done. Real life situations are examined and worked through, revealing hidden gems and marketing secrets that create success.

With over 30 years experience in marketing and technology the insights contained in these videos will help you see and experience the keys to marketing in the new media. And with all media moving onto the Internet these techniques are all the more vital to your business.

We will be releasing more videos and webinars to supplement the information contained in the book and will soon launch a forum, in addition to our lively comments and dialogue.