How to Write a Press Release To Build Your Business

How to Write a Press Release – Brand Marketing Secrets

When you are looking for ways to get the word out about your brand, one of the most effective marketing strategies is to write a press release for the media. This is a good way to go about brand marketing, and increase the chances of further distribution while gaining press. However, newsrooms are flooded on a daily basis with press releases, so if you want to ensure that yours stands out from the crowd, you will need to make it sparkle. This includes paying attention to format and content.

It’s important to remember that your press release is your way of making a first impression, so you will want to make it count. Another factor to keep in mind is that today’s press releases are distributed online through wire services and over websites, so your potential customers will be reading it as well as members of the press. The following are a few tips to make sure your first impression is a good one.

1. Look at Samples
If you’ve never written a press release before, it’s a good idea to start the process by reading samples and looking at templates to get a feel for what your finished product should look like.

2. Stay on Topic
Before you write down a word of your press release, sit down and have a good brainstorming session. Think about what your message is, and what you want everyone to know about your business. This will help you with brand marketing. The news in your press release should be obvious, rather than just a generic bio of your brand. You will need a good headline that captures the reader’s attention immediately. Examples could include how your new product will improve the reader’s life, or how it might relate to current events.

3. Pay Attention to Structure
The structure of a good press release for brand marketing purposes will follow a certain format. To begin with, you will want to keep it under one page.
• Put “for immediate release” at the very top of the page. This can be followed by the headline in the center, and a subhead that further clarifies the headline. These are good places to work in keywords to optimize your content.
• The first paragraph is the most important part of your press release, because many readers will not go any further. Be sure that your message is summarized in this paragraph.
• Use at least one quote if you can from someone knowledgeable about the news you are releasing. This will add credibility to your press release and help you with brand marketing.
• In the last paragraph, include information about your company, including when it was founded, the mission statement, and any achievements you would like to share.
• Don’t forget contact information at the top or bottom of the page.

4. Tips for PRWEB

PRWEB is the Press Release service by VOCUS . It has the reputation of being the best, and it is the most expensive. With PRWEB you can and should distribute the release and embed a Video, a Report (PDF), a picture and a Quote. You can also target specific media and journalist. If you are a VOCUS member you can also get alerts on journalist who are looking for articles you might want to write. There is an online search facility that allows members to find journalist and story request by topic of interest.

PRWEB requires a summary and suggests that you put a link to your landing page right in the summary. They also have a SEO analysis tool that will let you know how your release ranks for keywords, links, and content etc.

Here are some examples of press releases that have worked well

http://www.prweb.com/releases/2012/07-Barbados-Unesco/prweb9695506.htm – 72,000 impressions


http://www.prweb.com/releases/2012/06HolidayCars/prweb9606827.htm
40,000 impressions

http://www.prweb.com/releases/2012/06TiamiSailing/prweb9558895.htm


http://www.prweb.com/releases/2012/05-adventuretrours/prweb9540490.htm
59,000 impressions

Party Holidays 63,000 impressions


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