Social Media Strategies To Market your Business

Social Media Strategies – Using Social Media for Online Marketing

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In this blog and in other we simple add to that knowledge and keep you up to date as things change. Please buy the book to be sure you have VIP access to this members area.

Tips to help you use Social Media
The rise of social media has been a great boon for business owners who wish to reach out to their audience and grow their client base organically. If you want to make the most out of what these online marketing tools can provide for you, there are a few tips to keep in mind. With the right social media strategies, you can drive traffic to your website, grow your client base, and provide higher quality services for your customers.

Communication Techniques
To most effectively use social media for online marketing purposes, you have to use your profiles as a two-way street. The most successful accounts will be those that listen to the feedback that their audience is giving them. You can respond to comments, join discussions, and use this information to spark your own conversations that you know your audience will be interested in, which can also grow their interest in your brand as a result. The best messages will be those which are highly focused. Rather than trying to implement all strategies at once, be sure to pick one or two strategies and focus on providing high quality content.

Two Way Street
Many people use social media as a way to communicate with businesses or brands that they admire. If someone in your audience leaves you a comment or asks a question, be sure to respond. Monitor the comments and discussions on your blog and social media profiles, so that you can contribute in return. Check in at least once a day to stay on top of your profiles and follow up with your audience.

High Quality Content
The content that you produce is another facet of successful online marketing through social media. It’s better to spend your time writing a blog post to share through social media that you think your connections will want to read and share with others, rather than putting out frequent content that is generic. The upside of this high quality content is that it’s more likely to be shared by your audience on their own Twitter or Facebook accounts, which can drive a whole new audience to your business in return. With more people talking about your business or website, you will also be picked up by Google and may see a boost in your page rankings.

Don’t Give Up
With any of these social marketing strategies, it’s important to remember that it will take time to start seeing a boost in sales or connections. Too many small business owners think that once they have joined social networks they will have instant online marketing success. However, it takes time to grow your connections, so it’s important not to give up and to persevere with your marketing efforts.

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Marketing and Sales Strategies To Build Your Brand

Tips on Marketing and Sales – Increase Sales with Online Marketing Strategies

As an online business owner, you must be constantly striving to grow your brand with the help of online marketing strategies. The best marketing and sales strategies may change over time, due to new consumer trends, advances in technology, or new tools. For example, it’s only in the past several years that social media marketing has become a necessity for businesses. Those that do not stay on top of new trends online will fall behind in sales in comparison to competitors.
You don’t need to have a degree in marketing and sales to get started with implementing these new online marketing strategies, but it helps to pay attention to tools that other businesses in your sector are using. A good way to find out whether or not a particular marketing strategy will work for your brand is to run a test and see how your audience responds to it. Sales letters are one way to test out new strategies, as are sample products, focus groups, and trial runs of new campaigns.

The following are a few different types of online marketing strategies that you could try to increase sales.
• Decrease the amount of products or services that you offer. Some studies indicate that consumers respond more favorably to online websites that focus on just a few products rather than an extensive catalogue. You could try scaling down your product range to see if it affects sales in a positive way, or set up different websites for different products. By focusing your sales efforts, you can tailor the list of benefits and better optimize keywords for each product.

• Play with your content wording. It is worth changing the language and content of your website when you are just starting out so that you can see what gets you the most page views. You can also see what type of wording converts these views into sales.

• Use different modes of advertising. Pop-ups or hover ads can be annoying, but they can also be effective. Try implementing this online marketing strategy on your website or advertisements to see how it affects your conversion rates. The hover ad could be for things like newsletter subscriptions, in addition to sales.

• Make use of the sales power of images. Internet consumers are used to living in a visual culture, and respond more positively to websites with appealing images. For an instant makeover for your business, you could add new product images.
These are just a few examples of the types of online marketing strategies you could try to maximize sales and drive traffic to your website. What is most important is to continually allow your business to evolve, picking and choosing from the strategies that today’s technology has to offer.

Media, Message and Marketing

Marketing is about the use of Media and the Message.

Online Marketing is changing almost daily, yet some things are constant. While so much changes, we can say with some certainty that many of the underlying principles will remain the same. Here are what we see as the new laws to success with the online media, and what we recommend as a response:

1. People love videos; it is better to show than to tell, and better still to do both.

Recommendation: Videos are vital to marketing and to getting page rank and social index. They are now affordable and you should make a video for each of your products, your Brand and your niches.

2. Methods of Communication that touch, show, describe and cause interaction work better that any other, because people understand and learn using different senses.

Recommnedation: Build a marketing strategy that is interactive and as tactile as possible.

3. With all Media migrating to the Net there is a vast arsenal at your disposal. It is all becoming more interactive and more personalised. Media in this environment is more of a facilitator that a broadcast service.

Recommendation: Deliver a service that facilitates and engages no matter what medium you are on.

4. Search is Media; it continues to be the main way that shoppers find the products they seek.

Recommendation: Build your online presence based on best Search Engine practices and for best ranking.

5. Social media is becoming the pervasive way that shoppers look for and get social proof and are influenced. It is also become an advertsing and shopping channel, competing with search. Your success is based on building a wide presence and creating a solid social index to create viral-powered branding.

Recommendation: Build deep social networking into your business ™ online Brand and product marketing strategy.

6. Mobile is the most interactive, tactile and immediate channel.

Recommendation: Build a solid mobile-friendly website and communicate via mobile SMS and MMS text messaging. Build interactivity and automation into all you do.

These are the 6 principles that drive the content of the book. Business Marketing by these principles is at an advanced level, yet the book provides you with a simple and easy-to-understand guide that will help you implement the most successful strategies.


This site will add to your knowledge with a series of blogs, videos and practical examples. We will work with you with case studies and examples of successful campaigns and can, if you like, do it all for you.