Writing Website Content to Build Your Business Online

Your Website Content: Tips to Build your Business Online

Building your business online is the combination of all that you you do to create a website and position your brand with online marketing. To get the full flavour you may read the book “How to Build Your Business online” which you can buy on Amazon. In these blog we try to supplement what is in the book with an expansion of the themes and concepts covered in the book. We also add details and news about changes that are important. The blogs stand on their own but you should read the book to see how it all fits together. Much of what is in the book is not repeated in the blogs.

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Content is King
When you are trying to establish an online presence for your business, one of the most important ways to build your business online is through providing high-quality website content. To be successful online, content is king. Even if you have optimized your content successfully so that your audience can find you, if you have nothing interesting to say then they will quickly leave your website and go elsewhere. You want to be sure to capture their interest immediately. To do this, there are several tips that can help you create compelling copy.

Be Concise
When consumers are reading online copy, there have shorter attention spans than when they are sitting down to read a piece of journalism or a novel. It’s always in your best interest as a content writer to get to the point as quickly as possible. Online readers are more likely to scan than to actually read. Using small sentences and paragraphs will help them digest more information in a shorter amount of time. Other ways to help break down your text to help online readers include:
• Use bullet points
• Use sub-headings to break up your content
• Limit one through per paragraph
• Use bold and italics to stylize your content and add emphasis
These basic tips will make your content immediately more compelling, and can help build your business online by retaining the reader’s attention while they scan your piece.

Don’t Overdo Promotional Language
Nothing is a bigger turn-off than writing website content that reads like a big advertisement for your business. Don’t overdo exclamation points or make grandiose claims about your product, or your readers will quickly go elsewhere. Instead, you can build your business online in a more subtle fashion by using unbiased language and providing useful facts that will show, rather than tell, them how your product will improve their lives. Today’s readers are savvy and skeptical, so you will have to win them over. Specific details will help prove that you do have something worthwhile to show them.

Spice up your Content
Using links and images will help make your website content more entertaining and visually appealing. Links will help your readers scan the content and find what they are looking for more quickly as well, whether they go to your product pages or simply to other useful sites on the web that your readers might enjoy.

Pay attention to your tone as you are writing content.
It should be personal enough that the reader can feel that they relate to you, and want to learn more about what you’re selling. To build your business online, you don’t want to overdo a sales pitch or provide dry facts. Instead, you will need to keep your content lively, engaging, and to-the-point.

Video Tutorial SEO

Writing Website Content For SEO

Writing Website Content – Tips to Maximize SEO & Keywords
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You can have the most innovative new product on the market today, and the most beautiful website designed to promote it. Yet if no one can find this website, they will never know about your product and you won’t make a penny. This is why search engine optimization, or SEO, is so important. It’s a way of writing website content in a way that will make it easy for search engines to pick up your website, so that consumers can find you during their searches. Some people mistakenly think that SEO practices are more important than creating high-quality content, however. This is not the case, as it’s possible to create interesting, quality content with SEO in mind.

Keep Content Original and Informative
When you are writing content, it’s important to remember that this has the potential to reach a huge audience and connect this audience with your brand. To that end, you will want to make sure that it has some use to your audience beyond simply serving an SEO purpose. You can reach out to your audience with informative articles, blog posts, and website content. Be sure that all of this content adheres to your brand and has something fresh to say. It should be well-written, focusing on news, tips, and other information that will be of interest to your audience. Most importantly, don’t duplicate content or you could end up blacklisting your site and compromising your brand’s integrity.

Use Keywords with Care
When you are writing web copy, it’s usually best to keep your content under 1,000 words. You can choose one or more keywords to work into this content after finding out what your audience is searching for. For best SEO, a general rule of thumb is to use a keyword for every 50 to 100 words of content, although this number is constantly being modified. Avoid stuffing the keywords in unnatural ways. Your content should be smooth and logical, without seeming forced. You can also add keywords to your bio, which further optimizes your content.

keywords tutorial

Make Posts Look Professional
There are a few ways to polish up your articles and blog posts with SEO practices in mind. You’ll want to pay particular attention to your headings. These are the first things that your readers will see, so be sure to choose a heading with some pizzazz to capture their attention. You will want a hook that will compel the reader to learn more. Another tool that you have at your disposal is the use of images. Relevant images will make your article more appealing and can also be optimized with the descriptions and image tags. This attention to detail will help draw attention to your business, while keeping readers informed and entertained.

Video Publishing To Build Your Brand Online

Video Publishing – Using Video for SEO
There is a lot to say on this subject – It is dealt with quiet extensively in our SocialIndexEngine.com website and reviewed in the my book which is available in kindle and paperback on Amazon.

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In this article we look at how video is used for Search Engine optimization specifically.

There are now more tools than ever before to help businesses start getting off the ground. If you are looking for ways to grow your business through online marketing, you’ll want to look carefully at all of these various avenues. One of the most exciting is video publishing. By creating informative videos about your business, you can start marketing your business to a far wider audience. There are numerous consumers who may be hesitant to read an article, but would happily sit through a video, and you can create the video with this audience in mind. Yet once you have created your video, the next step is to figure out how to publish it in a way that it will be picked up by the search engines, using SEO techniques.
Best Places to Publish Videos
To increase the SEO of your video and help drive traffic to your business’s website, you will first need to think about where to publish it. Some of the top websites that publish videos include:
• Vimeo
• Blip.tv
• Metacafe
• YouTube
These are all free to use, by simply setting up an account for your business. You don’t have to build or host any video player of your own, and their server will carry the bandwidth so that you don’t have to.

How to Use SEO when Publishing Videos
Finding the right outlets to publish your videos is one thing, but it’s important to remember that there is a high level of competition out there for videos. Millions of videos are published every day, and most of these will not become viral sensations. Yet there are tricks that you can use to increase the chances of consumers finding your video. You should use a clear, descriptive title, and make use of as many tags as possible that will help your audience find you. These tags can describe your video in terms of content and genre. Another way to boost SEO value is to post the video’s transcript in its description, so that all the keywords in the transcript will be picked up by the search engines.

These are ways to increase traffic to the actual video posted on a separate hosting site. However, many business owners will want to drive traffic to their own main website with the help of videos. Another way to use video publishing to boost SEO of your main website is to publish them directly on your site. You can then submit a video sitemap to search engines, which will help boost your page rankings. Be sure that if your video is embedded on another site, that it links back to your main website rather than back to YouTube, or you won’t build any page rank.

>>> More http://socialindexengine.com

Marketing and Sales Strategies To Build Your Brand

Tips on Marketing and Sales – Increase Sales with Online Marketing Strategies

As an online business owner, you must be constantly striving to grow your brand with the help of online marketing strategies. The best marketing and sales strategies may change over time, due to new consumer trends, advances in technology, or new tools. For example, it’s only in the past several years that social media marketing has become a necessity for businesses. Those that do not stay on top of new trends online will fall behind in sales in comparison to competitors.
You don’t need to have a degree in marketing and sales to get started with implementing these new online marketing strategies, but it helps to pay attention to tools that other businesses in your sector are using. A good way to find out whether or not a particular marketing strategy will work for your brand is to run a test and see how your audience responds to it. Sales letters are one way to test out new strategies, as are sample products, focus groups, and trial runs of new campaigns.

The following are a few different types of online marketing strategies that you could try to increase sales.
• Decrease the amount of products or services that you offer. Some studies indicate that consumers respond more favorably to online websites that focus on just a few products rather than an extensive catalogue. You could try scaling down your product range to see if it affects sales in a positive way, or set up different websites for different products. By focusing your sales efforts, you can tailor the list of benefits and better optimize keywords for each product.

• Play with your content wording. It is worth changing the language and content of your website when you are just starting out so that you can see what gets you the most page views. You can also see what type of wording converts these views into sales.

• Use different modes of advertising. Pop-ups or hover ads can be annoying, but they can also be effective. Try implementing this online marketing strategy on your website or advertisements to see how it affects your conversion rates. The hover ad could be for things like newsletter subscriptions, in addition to sales.

• Make use of the sales power of images. Internet consumers are used to living in a visual culture, and respond more positively to websites with appealing images. For an instant makeover for your business, you could add new product images.
These are just a few examples of the types of online marketing strategies you could try to maximize sales and drive traffic to your website. What is most important is to continually allow your business to evolve, picking and choosing from the strategies that today’s technology has to offer.

Google + & Google Places For Business

Google + and Google Places – How to Use Google for Internet Marketing and Branding

Google is more than just a search engine, providing numerous services for individuals and online businesses alike. By using Google + and Google Places, you can reach out to potential clients based on interests and location. For internet marketing purposes, these tools can be a great way to get the word out and allow more people to find your website. To get started, it’s a good idea to have a clear brand in mind. Think about what message, lifestyle, and image you want your brand to convey, so that you can use this as the basis for creating social profiles that make a strong impact.

Using Google + on Multiple Levels

It’s a good idea to create a business page for your Google + profile, to serve as the landing page for your product or services. This can be great for branding, as it can contain all the vital information that customers need to know about your business. However, many small businesses will also want to create a personal page, to reach out to potential contacts on a more personal level. Social media is more about people than businesses, so if you can create a personal profile linked with your brand, this may drive up traffic to the business page.

Updating your Google + accounts with new and interesting information will keep your circles of contacts interested in the brand. You can cross-link posts from your business blog onto your account, and link to interesting stories that pertain to your industry. Naturally, when you are having a sale in your online store or have any other news that you would like your clients to know, you can use your social media profiles as a way to spread the news through internet marketing.

Google Places Can Help you Target Local Clients

It’s estimated that nearly all consumers use the internet to search for local businesses online at some point. You can use this fact to your advantage with the help of Google Places. This service is free, so there is no reason not to use it for internet marketing purposes when trying to promote your business. There are a few steps to take to ensure that this tool can help your business grow.

• Set up an Account – Setting up an account with Google Places is easy. All you must do is submit your information, such as your phone number, email address, and physical address. You will then need to verify your listing so that Google knows you are a real business, and then wait a short period of time for the listing to appear.

• Optimize your Rankings –The more information that you can provide, the higher your business will appear in the rankings. Photos, videos, and keyword-friendly descriptions and tags will help get you there.

BonusTutorials Now Available To All

Hello Everyone, I am delighted to let you know that the Bonus for buying the book are now open to everyone who visits this website. All you need to do register by filling in the form on the left. Enter your name and your primary email address and you will immediately receive several emails giving you the links to the free video tutorials.

Right now we have 3 video for you.

1. Video on Keyword Strategies for Successful Search Ranking.
This is about 15 mins. where we review the Google tool and look at how best to use it. We consider strategies based on the three ways consumers search, we look at trends and consider competition and how to assess the value of the word.

2. Video re On Page SEO.
This is vital to and marketing strategy – We look at what you must do to optimize your website and how to evalue what you already have.

3. Video on Article Marketing.
A review of how video marketing is used in the travel industry. The concepts apply to all industries, and each industry will have its own authority sites that you will need to target in your own video marketing campaign.

“How to Build Your Business Online” is attracting attention from marketing professionals and entrepreneurs around the world. It was nominated for a small business book award in technology for its direct and simple talk on how to use the internet and the new online media to promote and manage your business. It breaks down complex concepts into manageable steps so that the average business owner can understand what it takes to succeed in developing effective keyword, search engine optimization (SEO) and search engine placement strategies.

Like the book, the tutorials offers practical tips that achieve immediate results in the same conversational tone with detailed video examples of what needs to be done. Real life situations are examined and worked through, revealing hidden gems and marketing secrets that create success.

With over 30 years experience in marketing and technology the insights contained in these videos will help you see and experience the keys to marketing in the new media. And with all media moving onto the Internet these techniques are all the more vital to your business.

We will be releasing more videos and webinars to supplement the information contained in the book and will soon launch a forum, in addition to our lively comments and dialogue.

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