Writing Website Content to Build Your Business Online

Your Website Content: Tips to Build your Business Online

Building your business online is the combination of all that you you do to create a website and position your brand with online marketing. To get the full flavour you may read the book “How to Build Your Business online” which you can buy on Amazon. In these blog we try to supplement what is in the book with an expansion of the themes and concepts covered in the book. We also add details and news about changes that are important. The blogs stand on their own but you should read the book to see how it all fits together. Much of what is in the book is not repeated in the blogs.

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Content is King
When you are trying to establish an online presence for your business, one of the most important ways to build your business online is through providing high-quality website content. To be successful online, content is king. Even if you have optimized your content successfully so that your audience can find you, if you have nothing interesting to say then they will quickly leave your website and go elsewhere. You want to be sure to capture their interest immediately. To do this, there are several tips that can help you create compelling copy.

Be Concise
When consumers are reading online copy, there have shorter attention spans than when they are sitting down to read a piece of journalism or a novel. It’s always in your best interest as a content writer to get to the point as quickly as possible. Online readers are more likely to scan than to actually read. Using small sentences and paragraphs will help them digest more information in a shorter amount of time. Other ways to help break down your text to help online readers include:
• Use bullet points
• Use sub-headings to break up your content
• Limit one through per paragraph
• Use bold and italics to stylize your content and add emphasis
These basic tips will make your content immediately more compelling, and can help build your business online by retaining the reader’s attention while they scan your piece.

Don’t Overdo Promotional Language
Nothing is a bigger turn-off than writing website content that reads like a big advertisement for your business. Don’t overdo exclamation points or make grandiose claims about your product, or your readers will quickly go elsewhere. Instead, you can build your business online in a more subtle fashion by using unbiased language and providing useful facts that will show, rather than tell, them how your product will improve their lives. Today’s readers are savvy and skeptical, so you will have to win them over. Specific details will help prove that you do have something worthwhile to show them.

Spice up your Content
Using links and images will help make your website content more entertaining and visually appealing. Links will help your readers scan the content and find what they are looking for more quickly as well, whether they go to your product pages or simply to other useful sites on the web that your readers might enjoy.

Pay attention to your tone as you are writing content.
It should be personal enough that the reader can feel that they relate to you, and want to learn more about what you’re selling. To build your business online, you don’t want to overdo a sales pitch or provide dry facts. Instead, you will need to keep your content lively, engaging, and to-the-point.

Video Tutorial SEO

BonusTutorials Now Available To All

Hello Everyone, I am delighted to let you know that the Bonus for buying the book are now open to everyone who visits this website. All you need to do register by filling in the form on the left. Enter your name and your primary email address and you will immediately receive several emails giving you the links to the free video tutorials.

Right now we have 3 video for you.

1. Video on Keyword Strategies for Successful Search Ranking.
This is about 15 mins. where we review the Google tool and look at how best to use it. We consider strategies based on the three ways consumers search, we look at trends and consider competition and how to assess the value of the word.

2. Video re On Page SEO.
This is vital to and marketing strategy – We look at what you must do to optimize your website and how to evalue what you already have.

3. Video on Article Marketing.
A review of how video marketing is used in the travel industry. The concepts apply to all industries, and each industry will have its own authority sites that you will need to target in your own video marketing campaign.

“How to Build Your Business Online” is attracting attention from marketing professionals and entrepreneurs around the world. It was nominated for a small business book award in technology for its direct and simple talk on how to use the internet and the new online media to promote and manage your business. It breaks down complex concepts into manageable steps so that the average business owner can understand what it takes to succeed in developing effective keyword, search engine optimization (SEO) and search engine placement strategies.

Like the book, the tutorials offers practical tips that achieve immediate results in the same conversational tone with detailed video examples of what needs to be done. Real life situations are examined and worked through, revealing hidden gems and marketing secrets that create success.

With over 30 years experience in marketing and technology the insights contained in these videos will help you see and experience the keys to marketing in the new media. And with all media moving onto the Internet these techniques are all the more vital to your business.

We will be releasing more videos and webinars to supplement the information contained in the book and will soon launch a forum, in addition to our lively comments and dialogue.

Participant Productions: Social Media In The Age Of Participation

I had not seen Jeff Skoll talking about Participation in Media when I wrote about the Age of Participation in “How to Build your Business Online”. I had no idea about Deborah Scranton and her work in using the internet and soldier participation to make the award-winning film “Ware Tapes”.  Yet Jeff and Deborah are examples of the arguments made in my book. Had I known them, then they would have been featured. Perhaps their work would have made up a full chapter on the examples of what the Age of Participation means.

In the last blog, I talked about Deborah, who created a film made and acted largely by soldiers themselves, using cameras and the internet to document their war. In her words: “using new technology to give people power to tell their own stories”.

Telling stories is what we do in marketing and the book refers often to how storytelling has moved from the broadcast media back to the individual and groups.  Listen to Jeff tell his story about Participant Productions that make a difference.


As I say in the book:

“Telling the story is no longer the exclusive domain of media. We are all able to participate and expected to do so in this new Age of Participation. As business managers we can and must engage with the new media. This book is about telling your own story. It is about the tools and strategies that you can use to be heard, participate and find your special place in your markets, your communities and in the world…”

Along the way to telling our story, we learn from others and observe what works for them. They too become part of the story. The best stories are not about us but about others, their success and what makes them so successful.

I have observed that the stories are changing and becoming more socially responsible. That is the case with Jeff Skoll of Participant Productions, making movies that inspire social change, such as “Syriana”, “Good Night, and Good Luck”, “Murderball” and “An Inconvenient Truth”.

Participant Productions is what Skoll calls a “pro-social media company,” making features and documentaries that address social and political issues and drive real change. Of course I love the name Participant Productions. It’s all about getting involved and participating to make an impact in the world – to make a difference as Jeff does.

Most of us want to make a difference and Social Media, technology and the Internet give us the tools to help us do just that.  They give our customers, our employees, friends, advocates and everybody else the tools to participate.  By participation, we are transformed into publishers and communicators. We are all part of the new Media.

The message and the media have forever changed and we as business managers and owners must facilitate all those who might carry our message, share our passion and tell our story.


Build Your Business Online Nominated for Business Book Award

My book nominated for business award

About How to Build Your Business Online – Book

All the feedback on the book is that it is  very easy it is to understand and just demystified what seems overwhelming to many. Even experienced users of the Internet have found great value in the book.  The marketing techniques we talk about are really leading edge but put across so that anyone can understand how it applies to their own business.

Buy the book to understand and  participate in the new media to build your Business  online and get more customers. When you buy the book  from any source be sure to come back to http://bonus.buildyourbusinessonlinebook.com for your Free tutorials that go into more detail and show you step by step how to do it yourself.  Our Bonus page is the place to start.

Small Business Book Awards Nominated this book for an award –  Click Here
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Jeff  Skoll on Ted

Similar pages see our Blog on Deborah Scranton  Ware Tapes

Buy the book at http://bonus.BuildYourBusinessOnlineBook.com and get the Free video tutorials