Marketing and Sales Strategies To Build Your Brand

Tips on Marketing and Sales – Increase Sales with Online Marketing Strategies

As an online business owner, you must be constantly striving to grow your brand with the help of online marketing strategies. The best marketing and sales strategies may change over time, due to new consumer trends, advances in technology, or new tools. For example, it’s only in the past several years that social media marketing has become a necessity for businesses. Those that do not stay on top of new trends online will fall behind in sales in comparison to competitors.
You don’t need to have a degree in marketing and sales to get started with implementing these new online marketing strategies, but it helps to pay attention to tools that other businesses in your sector are using. A good way to find out whether or not a particular marketing strategy will work for your brand is to run a test and see how your audience responds to it. Sales letters are one way to test out new strategies, as are sample products, focus groups, and trial runs of new campaigns.

The following are a few different types of online marketing strategies that you could try to increase sales.
• Decrease the amount of products or services that you offer. Some studies indicate that consumers respond more favorably to online websites that focus on just a few products rather than an extensive catalogue. You could try scaling down your product range to see if it affects sales in a positive way, or set up different websites for different products. By focusing your sales efforts, you can tailor the list of benefits and better optimize keywords for each product.

• Play with your content wording. It is worth changing the language and content of your website when you are just starting out so that you can see what gets you the most page views. You can also see what type of wording converts these views into sales.

• Use different modes of advertising. Pop-ups or hover ads can be annoying, but they can also be effective. Try implementing this online marketing strategy on your website or advertisements to see how it affects your conversion rates. The hover ad could be for things like newsletter subscriptions, in addition to sales.

• Make use of the sales power of images. Internet consumers are used to living in a visual culture, and respond more positively to websites with appealing images. For an instant makeover for your business, you could add new product images.
These are just a few examples of the types of online marketing strategies you could try to maximize sales and drive traffic to your website. What is most important is to continually allow your business to evolve, picking and choosing from the strategies that today’s technology has to offer.

How to Write a Press Release To Build Your Business

How to Write a Press Release – Brand Marketing Secrets

When you are looking for ways to get the word out about your brand, one of the most effective marketing strategies is to write a press release for the media. This is a good way to go about brand marketing, and increase the chances of further distribution while gaining press. However, newsrooms are flooded on a daily basis with press releases, so if you want to ensure that yours stands out from the crowd, you will need to make it sparkle. This includes paying attention to format and content.

It’s important to remember that your press release is your way of making a first impression, so you will want to make it count. Another factor to keep in mind is that today’s press releases are distributed online through wire services and over websites, so your potential customers will be reading it as well as members of the press. The following are a few tips to make sure your first impression is a good one.

1. Look at Samples
If you’ve never written a press release before, it’s a good idea to start the process by reading samples and looking at templates to get a feel for what your finished product should look like.

2. Stay on Topic
Before you write down a word of your press release, sit down and have a good brainstorming session. Think about what your message is, and what you want everyone to know about your business. This will help you with brand marketing. The news in your press release should be obvious, rather than just a generic bio of your brand. You will need a good headline that captures the reader’s attention immediately. Examples could include how your new product will improve the reader’s life, or how it might relate to current events.

3. Pay Attention to Structure
The structure of a good press release for brand marketing purposes will follow a certain format. To begin with, you will want to keep it under one page.
• Put “for immediate release” at the very top of the page. This can be followed by the headline in the center, and a subhead that further clarifies the headline. These are good places to work in keywords to optimize your content.
• The first paragraph is the most important part of your press release, because many readers will not go any further. Be sure that your message is summarized in this paragraph.
• Use at least one quote if you can from someone knowledgeable about the news you are releasing. This will add credibility to your press release and help you with brand marketing.
• In the last paragraph, include information about your company, including when it was founded, the mission statement, and any achievements you would like to share.
• Don’t forget contact information at the top or bottom of the page.

4. Tips for PRWEB

PRWEB is the Press Release service by VOCUS . It has the reputation of being the best, and it is the most expensive. With PRWEB you can and should distribute the release and embed a Video, a Report (PDF), a picture and a Quote. You can also target specific media and journalist. If you are a VOCUS member you can also get alerts on journalist who are looking for articles you might want to write. There is an online search facility that allows members to find journalist and story request by topic of interest.

PRWEB requires a summary and suggests that you put a link to your landing page right in the summary. They also have a SEO analysis tool that will let you know how your release ranks for keywords, links, and content etc.

Here are some examples of press releases that have worked well

http://www.prweb.com/releases/2012/07-Barbados-Unesco/prweb9695506.htm – 72,000 impressions


http://www.prweb.com/releases/2012/06HolidayCars/prweb9606827.htm
40,000 impressions

http://www.prweb.com/releases/2012/06TiamiSailing/prweb9558895.htm


http://www.prweb.com/releases/2012/05-adventuretrours/prweb9540490.htm
59,000 impressions

Party Holidays 63,000 impressions


How to Build Yoiur Business Online – The Book:
Amazon Paperback | Kindle| Your Bonus

Google + & Google Places For Business

Google + and Google Places – How to Use Google for Internet Marketing and Branding

Google is more than just a search engine, providing numerous services for individuals and online businesses alike. By using Google + and Google Places, you can reach out to potential clients based on interests and location. For internet marketing purposes, these tools can be a great way to get the word out and allow more people to find your website. To get started, it’s a good idea to have a clear brand in mind. Think about what message, lifestyle, and image you want your brand to convey, so that you can use this as the basis for creating social profiles that make a strong impact.

Using Google + on Multiple Levels

It’s a good idea to create a business page for your Google + profile, to serve as the landing page for your product or services. This can be great for branding, as it can contain all the vital information that customers need to know about your business. However, many small businesses will also want to create a personal page, to reach out to potential contacts on a more personal level. Social media is more about people than businesses, so if you can create a personal profile linked with your brand, this may drive up traffic to the business page.

Updating your Google + accounts with new and interesting information will keep your circles of contacts interested in the brand. You can cross-link posts from your business blog onto your account, and link to interesting stories that pertain to your industry. Naturally, when you are having a sale in your online store or have any other news that you would like your clients to know, you can use your social media profiles as a way to spread the news through internet marketing.

Google Places Can Help you Target Local Clients

It’s estimated that nearly all consumers use the internet to search for local businesses online at some point. You can use this fact to your advantage with the help of Google Places. This service is free, so there is no reason not to use it for internet marketing purposes when trying to promote your business. There are a few steps to take to ensure that this tool can help your business grow.

• Set up an Account – Setting up an account with Google Places is easy. All you must do is submit your information, such as your phone number, email address, and physical address. You will then need to verify your listing so that Google knows you are a real business, and then wait a short period of time for the listing to appear.

• Optimize your Rankings –The more information that you can provide, the higher your business will appear in the rankings. Photos, videos, and keyword-friendly descriptions and tags will help get you there.

Book Nominated for Award Demonstrates the Power of Participation

Build Your Business Online Nominiated for Book Award

Book Nominated for Small Business Book Award

Just look at the power of participation. No one told me a thing about it, but someone nominated my book for a Small Business Book Award and some people actually voted for it.

I knew nothing about it, yet my book “How to Build your Business Online” got noticed in the Age of Participation. If you read the book you will know that that was an opening paragraph in my preface. We are in the Age of Participation now; it has only just begun and here is a personal example of how it works. Here is the text from the book:

Marketing in the Age of Participation

In a world that is increasingly mobile, where communication is immediate and where media is merging with the Internet, we are all potential consumers, suppliers and reporters. We are all participants in creating, sharing and influencing our markets and our communities. Marketing, as we know it, has fundamentally changed. The media and the message are now as diverse as the millions of people who make up our markets.”

I just looked at Deborah Scranton talking about her film “War Tapes” on TED.com

It’s a pretty moving documentary and an extreme example of the power of the individual in the Age of Participation. The film put about 20 cameras in the hands of the soldiers, in their vehicles and in the field. It is an amazing raw documentary, as well as an example of the thing we call Social Media.

I like the part where a soldier chats to another who says, “I’m not supposed to talk to media”, and he replies, ” I am not the media, damn it”.

That to me captures the essence of the change, and the power of the new conversation; when all participate and users become the media.

I will have more to say on this in the next blog. So keep watching – in the meantime please do buy my book. It will help get the book promoted and I know you will get a lot out of it.

My readers’ feedback is all very favorable. Mostly, readers are surprised at how easy it is to understand issues that previously seemed so abstract and complex. Yet even experienced online marketers get something out of it. The concepts discussed are very advanced and you will learn a lot. The book will help you understand how you can participate in the new media to build your Brand online and get more business.

 

 

Resources:

 

Buy the book at http://bonus.BuildYourBusinessOnlineBook.com to get the Free video tutorials

 

More about Small Business Book Awards Click Here – Please re-tweet so that other small business can know about the book

Visit Ted for more like this  – “War Tapes” on TED.com

Similar See Jeff Skoll on Ted

Participant Productions: Social Media In The Age Of Participation

I had not seen Jeff Skoll talking about Participation in Media when I wrote about the Age of Participation in “How to Build your Business Online”. I had no idea about Deborah Scranton and her work in using the internet and soldier participation to make the award-winning film “Ware Tapes”.  Yet Jeff and Deborah are examples of the arguments made in my book. Had I known them, then they would have been featured. Perhaps their work would have made up a full chapter on the examples of what the Age of Participation means.

In the last blog, I talked about Deborah, who created a film made and acted largely by soldiers themselves, using cameras and the internet to document their war. In her words: “using new technology to give people power to tell their own stories”.

Telling stories is what we do in marketing and the book refers often to how storytelling has moved from the broadcast media back to the individual and groups.  Listen to Jeff tell his story about Participant Productions that make a difference.

 

As I say in the book:

“Telling the story is no longer the exclusive domain of media. We are all able to participate and expected to do so in this new Age of Participation. As business managers we can and must engage with the new media. This book is about telling your own story. It is about the tools and strategies that you can use to be heard, participate and find your special place in your markets, your communities and in the world…”

Along the way to telling our story, we learn from others and observe what works for them. They too become part of the story. The best stories are not about us but about others, their success and what makes them so successful.

I have observed that the stories are changing and becoming more socially responsible. That is the case with Jeff Skoll of Participant Productions, making movies that inspire social change, such as “Syriana”, “Good Night, and Good Luck”, “Murderball” and “An Inconvenient Truth”.

Participant Productions is what Skoll calls a “pro-social media company,” making features and documentaries that address social and political issues and drive real change. Of course I love the name Participant Productions. It’s all about getting involved and participating to make an impact in the world – to make a difference as Jeff does.

Most of us want to make a difference and Social Media, technology and the Internet give us the tools to help us do just that.  They give our customers, our employees, friends, advocates and everybody else the tools to participate.  By participation, we are transformed into publishers and communicators. We are all part of the new Media.

The message and the media have forever changed and we as business managers and owners must facilitate all those who might carry our message, share our passion and tell our story.

 

Build Your Business Online Nominated for Business Book Award

My book nominated for business award

About How to Build Your Business Online – Book

All the feedback on the book is that it is  very easy it is to understand and just demystified what seems overwhelming to many. Even experienced users of the Internet have found great value in the book.  The marketing techniques we talk about are really leading edge but put across so that anyone can understand how it applies to their own business.

Buy the book to understand and  participate in the new media to build your Business  online and get more customers. When you buy the book  from any source be sure to come back to http://bonus.buildyourbusinessonlinebook.com for your Free tutorials that go into more detail and show you step by step how to do it yourself.  Our Bonus page is the place to start.
Resources

Small Business Book Awards Nominated this book for an award –  Click Here
– Please re-tweet so that other small business can know about the book

Jeff  Skoll on Ted

Similar pages see our Blog on Deborah Scranton  Ware Tapes

Buy the book at http://bonus.BuildYourBusinessOnlineBook.com and get the Free video tutorials

 

Media, Message and Marketing

Marketing is about the use of Media and the Message.

Online Marketing is changing almost daily, yet some things are constant. While so much changes, we can say with some certainty that many of the underlying principles will remain the same. Here are what we see as the new laws to success with the online media, and what we recommend as a response:

1. People love videos; it is better to show than to tell, and better still to do both.

Recommendation: Videos are vital to marketing and to getting page rank and social index. They are now affordable and you should make a video for each of your products, your Brand and your niches.

2. Methods of Communication that touch, show, describe and cause interaction work better that any other, because people understand and learn using different senses.

Recommnedation: Build a marketing strategy that is interactive and as tactile as possible.

3. With all Media migrating to the Net there is a vast arsenal at your disposal. It is all becoming more interactive and more personalised. Media in this environment is more of a facilitator that a broadcast service.

Recommendation: Deliver a service that facilitates and engages no matter what medium you are on.

4. Search is Media; it continues to be the main way that shoppers find the products they seek.

Recommendation: Build your online presence based on best Search Engine practices and for best ranking.

5. Social media is becoming the pervasive way that shoppers look for and get social proof and are influenced. It is also become an advertsing and shopping channel, competing with search. Your success is based on building a wide presence and creating a solid social index to create viral-powered branding.

Recommendation: Build deep social networking into your business ™ online Brand and product marketing strategy.

6. Mobile is the most interactive, tactile and immediate channel.

Recommendation: Build a solid mobile-friendly website and communicate via mobile SMS and MMS text messaging. Build interactivity and automation into all you do.

These are the 6 principles that drive the content of the book. Business Marketing by these principles is at an advanced level, yet the book provides you with a simple and easy-to-understand guide that will help you implement the most successful strategies.


This site will add to your knowledge with a series of blogs, videos and practical examples. We will work with you with case studies and examples of successful campaigns and can, if you like, do it all for you.