Page Rank & link Building Post Panda

These two charts take a moment to understand. They are really cool in displaying concepts that few understand. I borrowed these from Ryan Diess’ Digital Marketing Membership which is great resource for marketers.

what makes page rank

The first chart tells us what goes into making page rank and what each component is worth. rust and authority of the site is the key. Nest is link popularity, then anchor text followed by on page SEO and keyword analysis. After that hosting, traffic and social indexing follow. Now G is always tweaking these and the Penguin update shifted anchor text a good bit. Lately the bounce rate of the site and how long people stay on it is given more relative importance and we expect this to continue to be a defining feature of ranking a site.

link building tactics post panda

link building tactics - effectiveness post panda

In the second graph the pre-panda and post-panda effectiveness are evaluated. Here we clearly see that authority is a top priority and that has not changed with the updates. Content sharing and guest blogging have increased in effectiveness after the update.  Social bookmarking remains the same and article distribution took a dive. Press release distribution too has been less effective in terms search ranking. Link farms and directory listing are basically ineffective for  search ranking.

 

 

Perspective

We know that directory links are still valid for page rank, so long as they are quality links with natural anchor text. Original Press release do drive traffic but use a authority site like PRWEB and don’t re-distribute the same PR on multiple platforms. If you are going to outsource any of this be sure that the contractor knows what they are doing. Contrived links, wheel and such will hurt you. Build out your foundation with good original content that is natural.

also see
backlinks/
update-on-tutorials-panda/
update-on-tutorials-penguin/

Backlinks

Backlinks in the age of Panda and Penguin

 

Backlinks are links from a site that link back to your site. We don’t count reciprocal links as they are no longer ranked by search engines. The more backlinks your site has, the better it can rank in search results. Backlinks are an important measure used in Google’s Page Rank (PR); a score of how popular and authoritative a site is. Page Rank for Barbados.org is 6, Expedia it is 8, Wikipedia.org is 9. The top score you can get is 10.

The one thing Search Engines want is natural backlinks. What they do not want you to do is pay-for backlinks and use automated systems that just pump out links.

In addition the quality of the links, where they are coming from and the type of link are all taken into account.

Velocity of link building is also vital. If you suddenly build 1000 links, chances are that it will look very unnatural.

Then there is diversity:  If all your links come from the same sort of site or a just a few sites that will look derived. You also need to have a mix of Follow and No-Follow links (i).

You should have links from all types of media: social media, links from videos, articles, blogs and other websites. Links from directories, forums, comments and from both high authority and low authority sites. You should pepper your links with some gov accounts, some edu accounts and some Wikipedia accounts.

Keywords in links

Google has determined that links occur naturally in a random fashion. They are not all optimized for specific keywords. In its Penguin update Google started to penalize links that were over optimized. As we noted in our Penguin blog: If you are building out links to your own site, be sure that you don’t optimize the anchor text with your keywords. Use Click Here, naked links and random keywords.

Finally build a network of  links.   In the natural world information gets picked up and repackaged and linked amongst users. It looks like a wheel or a pyramid.

Link Wheels

Links naturally get developed around key articles, blogs and content. People like content and write about it. This is how the Internet develops its link network.  People share and pass on information which they reposition for their own followers and market.

Using Social Media for outer links

Link Wheels

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In the diagram above, the blogger account has several sites like Twitter, Delicious and Buzz, linking to it. This has the benefit of making the blogger account stand out and get more traffic which filters into your site.  As the blogger gets more authority (more good links) it starts to rank in search results and will pass on links as well as authority to help get your site ranked.

 

Pyramids

Pyramid linking

Pyramid Linking

 

In the pyramid  you concentrate on building your top tier of links which point directly to your site.  These top tier sites then attract  attention and get links pointing to them. The more links pointing to them the higher they rank. And so it goes down the line. Each tier passes link and authority up the pyramid bringing new visitors and more authority to your site.

IMPORTANT – LINKS MUST BE NATURAL

Balance and diversity is the key to building a sound linking strategy.

You can’t play at this or orchestrate it. Back links must occur naturally by people who have an interest in your topic and share it. You can create system that help this to happen, but it is a mistake to contrive backlinks, link-wheels and pyramids.

If you are going to outsource any of this be sure that the contractor knows what they are doing.

Contrived backlinks, pyramids and wheel will hurt you.
Build out your foundation with good original content and links that are natural.

Natural linking is a random chaotic process that will  not leave a  a footprint. It leaves a natural network  built by independent, unrelated users as they search and share content.  It creates links that run across multiple properties including different web 2.0 sites, article directories, Doc Share sites, Micro Blogs, social networks and social bookmarking sites.

also see Penguine and Panda

If you find this helpful, you will enjoy reading my book: Available in Paperback and Kindle on Amazon

 

http://amazon.BuildyourBusinessOnlineBook.com