Whats Your Aim In Living

Experts and a crucial purpose in the commercial world play. From tiny nonprofit businesses to overseas firms that are big, businesses depend on the experience of consultants to create vital business choices. Instructors are appointed over a contract schedule. A consultants item that is remaining depends on the character of the discussion. Several specialists generate studies for their consumers. Specialist insight is offered by the stories to the chosen theme. Use planning, attention and exemplary writing capacity to aspect to create a thorough consulting document. [Read more…]

Ian R Clayton New Book: Marketing Hotels & Tourism Online

Clayton new Book is a smashing up to the moment account of the dramatic changes in on line media and how it effects travel marketing for hotels and tourism.. Be sure you register now to get the bonuses. Find out more on youtube:

 

See Details on YouTube More about Marketing Hotels & tourism Online

 

Marketing Hotels and Tourism Online

 

This is how to market hotels and tourism book.

It is filled with great tips – Its about to be launched and its the second in the series on online marketing books by Ian R Clayton. Check out the You tube link above to get all the details and contacts for this book.

There are of course some great bonus to those early birds who register for the book now.

And exciting new bonuses for those who register right now.

 

Get all the scoop at >>>>  http://youtube.com/embed/oKKsHqYtXCk

 

 

 

 

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Penguin Update: A Disaster for SEO in Hotel and Tourism Marketing

Trouble with Tourism Search and SEO for Hotel Marketing

See YouTube profile for more on how small hotels and tourism marketing is failing with latest Google penguin updates

We have not tested all markets but here is what we found with hospitality. We were looking for listings accommodation in a specific market. A year ago they were many small local hotels listed in the search results. Today they have all gone, only large brands and OTA are listed.  Penguin it seems is looked for authority brands.

 

The video is one of a series we are doing on our Free Video Series on tourism and destination marketing .

The videos are in depth analysis of marketing and cover SEO, Press Releases, content marketing and all of the latest trends. Subscription is free.

Check out the Youtube profile and blog (below) for more information on search-evolution.

 

Related blogs

Evolution of Search by Danny Sullivan | Review and analysis of SEO evolution on Blogger

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Writing Website Content to Build Your Business Online

Your Website Content: Tips to Build your Business Online

Building your business online is the combination of all that you you do to create a website and position your brand with online marketing. To get the full flavour you may read the book “How to Build Your Business online” which you can buy on Amazon. In these blog we try to supplement what is in the book with an expansion of the themes and concepts covered in the book. We also add details and news about changes that are important. The blogs stand on their own but you should read the book to see how it all fits together. Much of what is in the book is not repeated in the blogs.

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Content is King
When you are trying to establish an online presence for your business, one of the most important ways to build your business online is through providing high-quality website content. To be successful online, content is king. Even if you have optimized your content successfully so that your audience can find you, if you have nothing interesting to say then they will quickly leave your website and go elsewhere. You want to be sure to capture their interest immediately. To do this, there are several tips that can help you create compelling copy.

Be Concise
When consumers are reading online copy, there have shorter attention spans than when they are sitting down to read a piece of journalism or a novel. It’s always in your best interest as a content writer to get to the point as quickly as possible. Online readers are more likely to scan than to actually read. Using small sentences and paragraphs will help them digest more information in a shorter amount of time. Other ways to help break down your text to help online readers include:
• Use bullet points
• Use sub-headings to break up your content
• Limit one through per paragraph
• Use bold and italics to stylize your content and add emphasis
These basic tips will make your content immediately more compelling, and can help build your business online by retaining the reader’s attention while they scan your piece.

Don’t Overdo Promotional Language
Nothing is a bigger turn-off than writing website content that reads like a big advertisement for your business. Don’t overdo exclamation points or make grandiose claims about your product, or your readers will quickly go elsewhere. Instead, you can build your business online in a more subtle fashion by using unbiased language and providing useful facts that will show, rather than tell, them how your product will improve their lives. Today’s readers are savvy and skeptical, so you will have to win them over. Specific details will help prove that you do have something worthwhile to show them.

Spice up your Content
Using links and images will help make your website content more entertaining and visually appealing. Links will help your readers scan the content and find what they are looking for more quickly as well, whether they go to your product pages or simply to other useful sites on the web that your readers might enjoy.

Pay attention to your tone as you are writing content.
It should be personal enough that the reader can feel that they relate to you, and want to learn more about what you’re selling. To build your business online, you don’t want to overdo a sales pitch or provide dry facts. Instead, you will need to keep your content lively, engaging, and to-the-point.

Video Tutorial SEO

Writing Website Content For SEO

Writing Website Content – Tips to Maximize SEO & Keywords
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You can have the most innovative new product on the market today, and the most beautiful website designed to promote it. Yet if no one can find this website, they will never know about your product and you won’t make a penny. This is why search engine optimization, or SEO, is so important. It’s a way of writing website content in a way that will make it easy for search engines to pick up your website, so that consumers can find you during their searches. Some people mistakenly think that SEO practices are more important than creating high-quality content, however. This is not the case, as it’s possible to create interesting, quality content with SEO in mind.

Keep Content Original and Informative
When you are writing content, it’s important to remember that this has the potential to reach a huge audience and connect this audience with your brand. To that end, you will want to make sure that it has some use to your audience beyond simply serving an SEO purpose. You can reach out to your audience with informative articles, blog posts, and website content. Be sure that all of this content adheres to your brand and has something fresh to say. It should be well-written, focusing on news, tips, and other information that will be of interest to your audience. Most importantly, don’t duplicate content or you could end up blacklisting your site and compromising your brand’s integrity.

Use Keywords with Care
When you are writing web copy, it’s usually best to keep your content under 1,000 words. You can choose one or more keywords to work into this content after finding out what your audience is searching for. For best SEO, a general rule of thumb is to use a keyword for every 50 to 100 words of content, although this number is constantly being modified. Avoid stuffing the keywords in unnatural ways. Your content should be smooth and logical, without seeming forced. You can also add keywords to your bio, which further optimizes your content.

keywords tutorial

Make Posts Look Professional
There are a few ways to polish up your articles and blog posts with SEO practices in mind. You’ll want to pay particular attention to your headings. These are the first things that your readers will see, so be sure to choose a heading with some pizzazz to capture their attention. You will want a hook that will compel the reader to learn more. Another tool that you have at your disposal is the use of images. Relevant images will make your article more appealing and can also be optimized with the descriptions and image tags. This attention to detail will help draw attention to your business, while keeping readers informed and entertained.

Video Publishing To Build Your Brand Online

Video Publishing – Using Video for SEO
There is a lot to say on this subject – It is dealt with quiet extensively in our SocialIndexEngine.com website and reviewed in the my book which is available in kindle and paperback on Amazon.

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In this article we look at how video is used for Search Engine optimization specifically.

There are now more tools than ever before to help businesses start getting off the ground. If you are looking for ways to grow your business through online marketing, you’ll want to look carefully at all of these various avenues. One of the most exciting is video publishing. By creating informative videos about your business, you can start marketing your business to a far wider audience. There are numerous consumers who may be hesitant to read an article, but would happily sit through a video, and you can create the video with this audience in mind. Yet once you have created your video, the next step is to figure out how to publish it in a way that it will be picked up by the search engines, using SEO techniques.
Best Places to Publish Videos
To increase the SEO of your video and help drive traffic to your business’s website, you will first need to think about where to publish it. Some of the top websites that publish videos include:
• Vimeo
• Blip.tv
• Metacafe
• YouTube
These are all free to use, by simply setting up an account for your business. You don’t have to build or host any video player of your own, and their server will carry the bandwidth so that you don’t have to.

How to Use SEO when Publishing Videos
Finding the right outlets to publish your videos is one thing, but it’s important to remember that there is a high level of competition out there for videos. Millions of videos are published every day, and most of these will not become viral sensations. Yet there are tricks that you can use to increase the chances of consumers finding your video. You should use a clear, descriptive title, and make use of as many tags as possible that will help your audience find you. These tags can describe your video in terms of content and genre. Another way to boost SEO value is to post the video’s transcript in its description, so that all the keywords in the transcript will be picked up by the search engines.

These are ways to increase traffic to the actual video posted on a separate hosting site. However, many business owners will want to drive traffic to their own main website with the help of videos. Another way to use video publishing to boost SEO of your main website is to publish them directly on your site. You can then submit a video sitemap to search engines, which will help boost your page rankings. Be sure that if your video is embedded on another site, that it links back to your main website rather than back to YouTube, or you won’t build any page rank.

>>> More http://socialindexengine.com

Mobile Marketing: The New Internet

Mobile Marketing – A Vital Tool in Online Marketing
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In today’s fast-paced world, more consumers now have mobile phones than landlines. Most of us carry around our mobile phones everywhere we go, particularly with the comprehensive online capabilities of smart phones. This opens up a wide resource for online marketing. More and more businesses are making use of mobile marketing to reach a new audience and capture their interest. Text messaging, product alerts, sales devices, and tie-in promotions are all capabilities that fall under this umbrella.

Mobile Advertising Strategies
One of the primary ways to use mobile marketing is by using it for advertising purposes. When you build up a network of subscribers to your text alerts, you can send out information right to their front door. This could include advertisements about new products, promotional events, sales, or other note-worthy news that you think your audience might be interested in. One thing to keep in mind is that your audience will definitely not want to be bombarded with daily messages or spammed with advertisements. If you overdo this form of online marketing, it can backfire and leave you with a lot of unsubscribed messages. Keep your content lively, fresh, and offer your customers great deals. This will ensure that they look forward to receiving texts from your business.

To get customers to sign up for your text alerts, you can put the offer to join your mailing list on your website or in your email newsletters. Many businesses choose to tie in extra promotions or incentives to signing up with this alert service. Clarify to your customer base what benefits they will receive, so that you can entice them to sign up for your mobile service.

Further Promotional Tools
There are many ways that you can get more interactive with your mobile online marketing efforts. If you have a physical brick and mortar shop, for example, you could offer your customers a special barcode message through text that will give them a special deal in your shop. You could also offer markdowns on services for customers that refer friends to the text messaging service. Having a catchy slogan can help bring in new business.

With these types of special promotional tools, it’s a good idea to have a clear expiration date. For example, if you offer a special barcode that gives your customer a discount, you should make it valid for only a week or so, which will require them to make a purchase or come into your shop during this time period. This is an easy way to boost sales through the promotional tools available through mobile marketing. More and more consumers are growing to expect having these special types of mobile online marketing tie-ins, and will appreciate getting more interactive with your business.

For the full Mobile & brand Marketing campaign see http://SocialIndexEngine.com

For the complete integrated strategy overview Buy the Book atAmazon

Social Media Strategies To Market your Business

Social Media Strategies – Using Social Media for Online Marketing

We have covered this in the book. You may purchase the book at Amazon Paperback | Kindle |

In this blog and in other we simple add to that knowledge and keep you up to date as things change. Please buy the book to be sure you have VIP access to this members area.

Tips to help you use Social Media
The rise of social media has been a great boon for business owners who wish to reach out to their audience and grow their client base organically. If you want to make the most out of what these online marketing tools can provide for you, there are a few tips to keep in mind. With the right social media strategies, you can drive traffic to your website, grow your client base, and provide higher quality services for your customers.

Communication Techniques
To most effectively use social media for online marketing purposes, you have to use your profiles as a two-way street. The most successful accounts will be those that listen to the feedback that their audience is giving them. You can respond to comments, join discussions, and use this information to spark your own conversations that you know your audience will be interested in, which can also grow their interest in your brand as a result. The best messages will be those which are highly focused. Rather than trying to implement all strategies at once, be sure to pick one or two strategies and focus on providing high quality content.

Two Way Street
Many people use social media as a way to communicate with businesses or brands that they admire. If someone in your audience leaves you a comment or asks a question, be sure to respond. Monitor the comments and discussions on your blog and social media profiles, so that you can contribute in return. Check in at least once a day to stay on top of your profiles and follow up with your audience.

High Quality Content
The content that you produce is another facet of successful online marketing through social media. It’s better to spend your time writing a blog post to share through social media that you think your connections will want to read and share with others, rather than putting out frequent content that is generic. The upside of this high quality content is that it’s more likely to be shared by your audience on their own Twitter or Facebook accounts, which can drive a whole new audience to your business in return. With more people talking about your business or website, you will also be picked up by Google and may see a boost in your page rankings.

Don’t Give Up
With any of these social marketing strategies, it’s important to remember that it will take time to start seeing a boost in sales or connections. Too many small business owners think that once they have joined social networks they will have instant online marketing success. However, it takes time to grow your connections, so it’s important not to give up and to persevere with your marketing efforts.

For the complete Done For you Social Media Management and Brand Marketing that drives business directly to your website Go to http://SocialindexEngine.com

Marketing and Sales Strategies To Build Your Brand

Tips on Marketing and Sales – Increase Sales with Online Marketing Strategies

As an online business owner, you must be constantly striving to grow your brand with the help of online marketing strategies. The best marketing and sales strategies may change over time, due to new consumer trends, advances in technology, or new tools. For example, it’s only in the past several years that social media marketing has become a necessity for businesses. Those that do not stay on top of new trends online will fall behind in sales in comparison to competitors.
You don’t need to have a degree in marketing and sales to get started with implementing these new online marketing strategies, but it helps to pay attention to tools that other businesses in your sector are using. A good way to find out whether or not a particular marketing strategy will work for your brand is to run a test and see how your audience responds to it. Sales letters are one way to test out new strategies, as are sample products, focus groups, and trial runs of new campaigns.

The following are a few different types of online marketing strategies that you could try to increase sales.
• Decrease the amount of products or services that you offer. Some studies indicate that consumers respond more favorably to online websites that focus on just a few products rather than an extensive catalogue. You could try scaling down your product range to see if it affects sales in a positive way, or set up different websites for different products. By focusing your sales efforts, you can tailor the list of benefits and better optimize keywords for each product.

• Play with your content wording. It is worth changing the language and content of your website when you are just starting out so that you can see what gets you the most page views. You can also see what type of wording converts these views into sales.

• Use different modes of advertising. Pop-ups or hover ads can be annoying, but they can also be effective. Try implementing this online marketing strategy on your website or advertisements to see how it affects your conversion rates. The hover ad could be for things like newsletter subscriptions, in addition to sales.

• Make use of the sales power of images. Internet consumers are used to living in a visual culture, and respond more positively to websites with appealing images. For an instant makeover for your business, you could add new product images.
These are just a few examples of the types of online marketing strategies you could try to maximize sales and drive traffic to your website. What is most important is to continually allow your business to evolve, picking and choosing from the strategies that today’s technology has to offer.

How to Write a Press Release To Build Your Business

How to Write a Press Release – Brand Marketing Secrets

When you are looking for ways to get the word out about your brand, one of the most effective marketing strategies is to write a press release for the media. This is a good way to go about brand marketing, and increase the chances of further distribution while gaining press. However, newsrooms are flooded on a daily basis with press releases, so if you want to ensure that yours stands out from the crowd, you will need to make it sparkle. This includes paying attention to format and content.

It’s important to remember that your press release is your way of making a first impression, so you will want to make it count. Another factor to keep in mind is that today’s press releases are distributed online through wire services and over websites, so your potential customers will be reading it as well as members of the press. The following are a few tips to make sure your first impression is a good one.

1. Look at Samples
If you’ve never written a press release before, it’s a good idea to start the process by reading samples and looking at templates to get a feel for what your finished product should look like.

2. Stay on Topic
Before you write down a word of your press release, sit down and have a good brainstorming session. Think about what your message is, and what you want everyone to know about your business. This will help you with brand marketing. The news in your press release should be obvious, rather than just a generic bio of your brand. You will need a good headline that captures the reader’s attention immediately. Examples could include how your new product will improve the reader’s life, or how it might relate to current events.

3. Pay Attention to Structure
The structure of a good press release for brand marketing purposes will follow a certain format. To begin with, you will want to keep it under one page.
• Put “for immediate release” at the very top of the page. This can be followed by the headline in the center, and a subhead that further clarifies the headline. These are good places to work in keywords to optimize your content.
• The first paragraph is the most important part of your press release, because many readers will not go any further. Be sure that your message is summarized in this paragraph.
• Use at least one quote if you can from someone knowledgeable about the news you are releasing. This will add credibility to your press release and help you with brand marketing.
• In the last paragraph, include information about your company, including when it was founded, the mission statement, and any achievements you would like to share.
• Don’t forget contact information at the top or bottom of the page.

4. Tips for PRWEB

PRWEB is the Press Release service by VOCUS . It has the reputation of being the best, and it is the most expensive. With PRWEB you can and should distribute the release and embed a Video, a Report (PDF), a picture and a Quote. You can also target specific media and journalist. If you are a VOCUS member you can also get alerts on journalist who are looking for articles you might want to write. There is an online search facility that allows members to find journalist and story request by topic of interest.

PRWEB requires a summary and suggests that you put a link to your landing page right in the summary. They also have a SEO analysis tool that will let you know how your release ranks for keywords, links, and content etc.

Here are some examples of press releases that have worked well

http://www.prweb.com/releases/2012/07-Barbados-Unesco/prweb9695506.htm – 72,000 impressions


http://www.prweb.com/releases/2012/06HolidayCars/prweb9606827.htm
40,000 impressions

http://www.prweb.com/releases/2012/06TiamiSailing/prweb9558895.htm


http://www.prweb.com/releases/2012/05-adventuretrours/prweb9540490.htm
59,000 impressions

Party Holidays 63,000 impressions


How to Build Yoiur Business Online – The Book:
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