Publishing a Book: Case “BuildYourBusinessOnlineBook”

If you are at all interested in publishing your own book, this will help you.  Its the 2nd part of the story of my book. The first installment is on TravelWatchNews Blog see http://axses.com/travelwatchnews.cfm?id=982

What it takes to publish a book in the age of participation

Big-name publishers will pay best-selling authors thousands of dollars in advance against royalties, but as an unknown author,  you have to fund your first publication yourself.

Publishing can cost over $3,500 with an editor to assist you. A Ghost writer may charge you $10,000 to do it all for you. If you have a great idea for a book, you may find a writer to co-author with you and share the cost of research and writing.

The cost to publish all depends on the publishing package you choose. Prices vary with distribution options and the help you need with design, formatting and editing. You can write in words and submit a manuscript that is un-formatted and unedited, and pay for the complete book publishing and ISBN registration service. Or you can do it all yourself for under $500.

For my First book,How to Build your Business Online, I was lucky to be part of a class where several others also wanted to publish a similar book on Marketing in their own industries. We were able to work with a team of Editors and Publishing services that took care of all on the ISBN registration and gave us all personal editing services and help in creating a successful first book launch;  all at a group rate.

With writing help and great editing, cover design, layout, proofing, and publishing the entire process was just over 2,500$. Editing alone is normally 25$ a page and that bill would have been $3600, had we not had the group-buy in place. To this one has to add cover design $300, Publishing etc $500 and Transcribing to Kindle $400. Add to that proof copies,  and a basic stock of 100 books for my own use printed and mailed, the total cost would have been well over $5000us.

Now you can do it all on your own. If you know how to format the book for print, (a bit tricky; as the pages on a press are set out in 10×16 sheets with for back-and-front printing. Just like you see when you open the book in the center. The left and right  side are printed together. You can send in a Adobe-PDF of the book and do your own editing to save several thousand dollars.

Today, digital books are outselling Paperback.  To many, the digital version is more convenient and more portable. It may also have to do with the cost of shipping. Shipping by FedEx to Barbados, can be twice the cost of a Paperback you buy on Amazon. So by all means, consider Kindle first. It’s also a lot easier to work with and you can have a very large distribution with Apple and others. Just be sure you don’t tie yourself into an exclusive contract with Kindle.  Here is a good resource on how to publish your book to Kindle:  http://www.youtube.com/watch?v=ltScSWVLQLk

In my book, I wanted to write more on media and the changes that are happening. I compromised leaving out traditional media which is becoming a part of the Internet. I omitted direct mail, which holds great possibilities for marketing Travel, especially with the advent of mobile which makes it all more interactive and immediate. But all that will be in my next book.

The next book I am working on right now will be about Travel. It will be a more advanced account of the technology and more philosophical. It will be called Media and Marketing for Travel: A look at the changing role of media and marketing in the age of participation. The challenge we now face is making all of that fun and easy to read.

I am also planning a third project which I am quite excited by. It is a book on the History of Travel. For this, I may team up with a mystery writer who loves the idea of exploring the origins of travel and adventure; way back to the Caribs, the Kalinago and the Amerindians who discovered and settled the Caribbean long before Columbus. Way back to the ancient civilizations that walked the Ice Bridge connecting Asia and America via Alaska and the Canadian North. Back to the Vikings and the Basque fishermen who talked of secret lands where the sea was so full of fish you could almost walk on it (the Grand Banks off Nova Scotia). From there, we move to the first explorers, the travelers, the travel writers and finally the tourists.

If you follow my blogs at all, you will know that ancient civilizations fascinate me. In marketing Dominica, I wrote several articles and stories which have subsequently become quite popular. One in particular,  about Carib Warner,  has over 1,400 subscribers.  See http://irclay.hubpages.com/hub/Dominica-Carib-People. In Barbados I started a project  about ordinary people and their stories, their experiences, background and history – See sample at Barbados Sagas.com Two weeks to Judgement day

About the “How to build your business Online”  Book. Video on YouTube http://youtu.be/-3gCKUsmlsc

 

More about publishing this book see TravelWatchNews Blog

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  1. Learning a lot about book distribution and publishing…

    • Self Publishing and Book Marketing Dreams Easily (Kindle Edition) I bought this, fosliohly. It’s nothing but an infomercial for the services of the self publishing company the author runs. When I got ready to publish my fourth and fifth books, I researched this topic decided NOT to do business with the author’s company. If you want to self publish, do it with a company that does not charge you to set your book up. Go with a company, such as the Amazon subsidiary, CreateSpace. They helped me get my two recent publications set up and charged me nothing until I actually ordered copies at very competitive prices. In general, it is my belief that companies offering to publish your book for only $199 to $2000 are exploiters of the gullible. DO YOUR RESEARCH! By the way, I called Amazon Kindle support and asked them to refund my money. The did it without question. I’ve found that Amazon and Amazon subsidiary companies are dependable and honest. I’ll give them the five stars, not the digital babble that I downloaded when I spent my buck on this one.

      • thank your for those insight. buildyourbusinessonline.com is a very basic bare bones book that is for owners and managers that want to understand the technology. It is written for that market and we took great pains to make it fun and easy to read. Several readers have said how much they enjoyed the book and that they learned a lot. I agree with you about CreateSpace. I totally recommend it but again one needs to be a bit qualified to use it – I used a service who spared me the chore.

        Thanks you very much for taking a chance on the book and I am delight that Amazon stands behind the customer as they do. I think you will like the next book better – Take care and happy reading

        • thought i should clarify, the book explains what services we use and why. It tells the business owner what they need to do in our opinion, like make video and write blogs, get on Goggle Places/Maps etc. There are many local professionals that can do this, and the book suggests that business owners contact local professional as needed. It is helpful to know what to do and I believe that the book offers good advice in that regard. Many readers have said so, but I take your comments to heart, thanks you again for taking the time to let us know.

      • Ah! you are talking about another book: Self Publishing and Book Marketing Dreams Easily.. Not mine – A relief… Anyway my comments re the purpose of how to build your business online are in order. its about the techniques and strategies we use to help our clients and build our own business. This is of value to hose who read it… We are planning book 2. What would you like to see us cover. I’ll be doing a post inviting comments. Love to have your input

        Thanks again for participating

        Ian

  2. each time i used to read smaller articles or reviews which also clear their motive, and that is also happening with this article which I am reading at this place.

    • Self Publishing and Book Marketing Dreams Easily (Kindle Edition) I bought this, ifsloohly. It’s nothing but an infomercial for the services of the self publishing company the author runs. When I got ready to publish my fourth and fifth books, I researched this topic decided NOT to do business with the author’s company. If you want to self publish, do it with a company that does not charge you to set your book up. Go with a company, such as the Amazon subsidiary, CreateSpace. They helped me get my two recent publications set up and charged me nothing until I actually ordered copies at very competitive prices. In general, it is my belief that companies offering to publish your book for only $199 to $2000 are exploiters of the gullible. DO YOUR RESEARCH! By the way, I called Amazon Kindle support and asked them to refund my money. The did it without question. I’ve found that Amazon and Amazon subsidiary companies are dependable and honest. I’ll give them the five stars, not the digital babble that I downloaded when I spent my buck on this one.

  3. Well, for one thing, I’ve been at this for almost 20 years y’know: Writing and fidning out what works for me.And I’m also a serious writer. I take what I do seriously.But publishing a book (no matter how good it is), is even ten times even a hundred times more difficult than what they say on paper, or even in those interviews they have in one of Jeff Herman’s writers’ guides.You’re up against a lot of wanna-be authors and the road to getting published is incredibly tight if not difficult.First off, you have to know who you are going to go up against. You have to find out if other authors’ had published anything similar to what you’ve created, and research it to the bone.While you’re doing this, look at those writers’ guides by Jeff Herman, and find out which agent or publisher is open to your kind of book.Write out a query letter proposal to your book, and send it out.But be prepared to get rejected. It’s nothing personal, it’s just the nature of the industry.

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  10. Amazing blog! Do you have any tips and hints for aspiring writers?

    I’m planning to start my own site soon but I’m a
    little lost on everything. Would you suggest starting with a
    free platform like WordPress or go for a paid option?
    There are so many options out there that I’m totally overwhelmed .. Any suggestions? Many thanks!

    • word press is a good option. we use it a lot, but we host wordpress.org on our own servers, that way u can take advatage of the many plugs that make wp a great platform for marketing, seo and social connections